Building a storybrand : clarify your message so customers will listen

Building a storybrand Clarify your message so customers will listen

Donald Miller, 1971-

Book - 2017

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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2nd Floor 658.802/Miller Due Jan 8, 2025
Subjects
Branding (Marketing)
Advertising > Brand name products.
Product management.
Marketing.
Selling.
Customer relations.
Published
[New York] : HarperCollins Leadership, an imprint of HarperCollins [2017]
Language
English
Main Author
Donald Miller, 1971- (author)
Physical Description
x, 228 pages : illustrations ; 22 cm
Bibliography
Includes bibliographical references (pages 225-228).
ISBN
9780718033323
  • Introduction
  • Section 1. Why Most Marketing-is a Money Pit
  • 1. The Key to Being Seen, Heard, and Understood
  • 2. The Secret Weapon That Will Grow Your Business
  • 3. The Simple SB7 Framework
  • Section 2. Building Your Storybrand
  • 4. A Character
  • 5. Has a Problem
  • 6. And Meets a Guide
  • 7. Who Gives Them a Plan
  • 8. And Calls Them to Action
  • 9. That Helps Them Avoid Failure
  • 10. And Ends in a Success
  • 11. People Want Your Brand to Participate in Their Transformation
  • Section 3. Implementing Your Storybrand Brandscript
  • 12. Building a Better Website
  • 13. Using StoryBrand to Transform Company Culture
  • The StoryBrand Marketing Roadmap
  • Afterword
  • Acknowledgments
  • Praise for the StoryBrand Framework
  • StoryBrand Resources
  • Notes
Review by Booklist Review

It all makes sense: a good story engages us in many ways, with many touch points. And the notion of storytelling has become embedded in the marketing of brands today. Miller (Blue like Jazz, 2003) acts as the guide to creating the right story for small and large businesses alike, explaining the seven elements of what he calls the BrandScript. Of course, the business case is set up clearly: either companies don't focus on the aspects of their products/services that help people thrive or survive, or, quite simply, there's too much information. In case that's not convincing enough, he peppers his framework with examples from popular culture and contemporary brands, such as Apple and Allstate, Edward Jones and Nespresso. A bit complicated, for sure, and, quite frankly, the most intriguing aspect is the one that's skimmed over:the StoryBrand marketing blueprint. Still, this is an interesting business concept, and Miller is a good storyteller.--Jacobs, Barbara Copyright 2017 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.

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