Launching & building a brand
Book - 2022
"This book is a start-to-finish guide (though the work is never really finished) to creating a strong brand DNA for your business, creating a successful launch strategy, and building and scaling your brand. Learn from case studies from some of the strongest brands around, plus killer advice from founders and branding experts."--Back cover.
Saved in:
- Subjects
- Genres
- Handbooks and manuals
- Published
-
Hoboken, NJ :
John Wiley & Sons, Inc
2022.
- Language
- English
- Main Author
- Item Description
- Includes index.
"Learning made easy" -- Cover.
"Build a successful brand strategy ; identify your customer avatar ; create a viral launch campaign" -- Cover. - Physical Description
- xiv, 364 pages : illustrations ; 24 cm
- ISBN
- 9781119748038
- Getting started with branding. Wrapping your brain around branding ; Creating and financing your brand ; Positioning and defining your brand ; Clarifying your branding goals ; Defining and refining your customer avatars
- Attending to brand fundamentals. Creating a brand style guide, media kit, and templates ; Building a branded website, app, and email account ; Writing copy that supports your brand messaging ; Building strategic partnerships ; Launching your brand
- Building a strong brand presence. Creating in-person experiences ; Blogging, podcasting, and YouTubing ; Promoting your brand via social media ; Email marketing ; Boosting brand awareness with paid advertising ; Building a vibrant community around your brand
- Feeding and caring for your brand. Scaling your brand identity ; Building on customer loyalty and longevity ; Dealing with competition and other threats to your brand
- The part of tens. Ten ways to make your marketing campaigns go viral ; Ten ways to distinguish your brand from the competition ; Ten ways to drive customers to your website.