I am my brand : how to build your brand without apology

I am my brand How to build your brand without apology

Kubi Springer

Book - 2020

A toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a tapestry of personal brand advice interwoven with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. It explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life. Written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into... how to create, package and grow your personal brand. I am my brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

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Subjects
Branding (Marketing)
Brand name products.
Advertising and women.
Published
London : Bloomsbury Business 2020.
Language
English
Main Author
Kubi Springer (author)
Physical Description
xvii, 282 pages : illustrations ; 24 cm
Also available in electronic format
Bibliography
Includes bibliographical references.
ISBN
9781472974396
9781472971876
9781635579963
  • 1.Own Your Truth
  • 2.Let's Start at the Beginning
  • 3.Time to Look in the Mirror
  • 4.Branding Is Like Dating
  • 5.Your Difference Is Your Strength
  • 6.Hope Is Not a Strategy
  • 7.What's the Plan?
  • 8.#DoIT
  • 9.Know Your Worth, Then Add Tax
  • I AM.
Review by Booklist Review

Springer is a British marketing expert, specializing in personal branding. She began her career as an MTV intern and later worked for music mogul Diddy's marketing agency. In the 23 years since, she's worked with exclusive international companies and now caters her business to other entrepreneurs in need of branding advice. Her first book could be used in a college marketing class though its tone is much more personable than that of a dry textbook. Using her career as an example, and peppering the pages with the life stories of entertainment industry icons and informative interviews, Springer walks business owners through workable steps to develop an identifiable brand. She introduces readers to marketing terminology like a PESTLE Analysis (an assessment of the political, economic, sociological, technological, legal, and environmental trends associated with an industry) and GO-AA-TA (Goals & Objectives, Awareness & Approach, Targets & Application). She also includes worksheets at the end of each chapter, a helpful way for readers to become comfortable with the methods presented and improve their personal brand.--Sarah Steers Copyright 2020 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.

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