Marketing mix Product Product.
Streaming video - 2014
Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product.
Saved in:
- Subjects
- Genres
- Short films
- Published
-
[San Francisco, California, USA] :
Kanopy Streaming
2014.
- Language
- English
- Corporate Author
- Corporate Author
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- Title from title frames.
- Physical Description
- 1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).