Switch How to Change Things When Change Is Hard

Chip Heath, Dan Heath

eBook - 2010

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - empl...oyees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that...

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Subjects
Published
Crown
Language
English
Main Authors
Chip Heath, Dan Heath
Online Access
Overdrive Resource Page
Format
Adobe EPUB eBook, Kindle Book, OverDrive Read eBook
Adobe EPUB eBook
File Size5 GB
ISBN9780307590169
Release Date2/16/2010
Kindle Book
ASINB0030DHPGQ
Release Date2/16/2010
OverDrive Read eBook
ISBN9780307590169
Release Date2/16/2010