Get Scrappy Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard

eAudio - 2016

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, ...and other channels - Integrate strategy and message across touchpoints for a unified brand experience—both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your... more