How Minds Change The Surprising Science of Belief, Opinion, and Persuasion

David McRaney

eBook - 2022

The 2022 Porchlight Marketing and Sales Book of the YearA brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So SmartWhat made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11... Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of... more