The Personality Brokers The Strange History of Myers-Briggs and the Birth of Personality Testing

Merve Emre, Ellen Archer

eAudio - 2018

*A New York Times Critics' Best Book of 2018**An Economist Best Book of 2018**A Spectator Best Book of 2018**A Mental Floss Best Book of 2018*An unprecedented history of the personality test conceived a century ago by a mother and her daughter—fiction writers with no formal training in psychology—and how it insinuated itself into our boardrooms, classrooms, and beyondThe Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types—extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving—has inspired television shows, online dating platfo...rms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to... more