The Ride of a Lifetime Lessons Learned from 15 Years as CEO of the Walt Disney Company

Robert Iger

eBook - 2019

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. AN NPR BEST BOOK OF THE YEARRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired med...ia company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Under Iger’s leadership, Disney’s value... more