Searches Selfhood in the digital age

Vauhini Vara, 1982-

Book - 2025

"From the author of The Immortal King Rao, finalist for the Pulitzer Prize, a personal and provocative exploration of how technology companies have reshaped human language, and, if we let them, could steal it from us When it was released to the public in November 2022, ChatGPT awakened the world to a secretive project: teaching A.I.-powered machines to write and talk like human beings. Its creators had a sweeping ambition-to get machines to communicate for us. But if this came to pass, would it be liberation or subjugation? Vauhini Vara, an award-winning tech journalist and editor, had long been grappling with this question. In 2021, she used a predecessor of ChatGPT to write about her sister's death, resulting in an essay that wa...s both more moving and more disturbing than she could have imagined. It quickly went viral. The experience, revealing both the appeal and the danger of corporate-owned language machines, forced Vara to interrogate how technology has changed how she uses language, from discovering online chat rooms as a preteen, to using social media as the Wall Street Journal's first Facebook reporter, to testing early versions of ChatGPT-all while adding to the trove of human-created material that Big Tech exploits. Interspersed throughout this investigation are her own Google searches, Amazon reviews, and the other raw material of internet life-including the viral A.I. experiment that started it all. Searches illuminates Big Tech's incursion into our lives, while proposing that by harnessing the collective imagination that taught us to communicate in the first place, we might invent a nobler, freer relationship with our machines and, ultimately, with one another"--

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  • Your whole life will be searchable
  • Searches
  • I gifted it to them
  • A great deal
  • We can all connect and share
  • Elon Musk, empire
  • Stealing great ideas
  • I am hungry to talk
  • We have to do a magic trick
  • Ghosts
  • Record the world
  • Resurrections
  • Thank you for your important work
  • Penumbra
  • The master's tools
  • What is it like to be alive?
Review by Publisher's Weekly Review

In this singular inquiry, journalist and novelist Vara (The Immortal King Rao) reflects on humanity's relationship with technology. One entry transcribes an exchange between Vara and ChatGPT in which she prompts the chatbot to explain that it provides answers in first-person plural because doing so encourages users to "let down their guard" while fostering "a sense of identification and loyalty" with its parent company. In "A Great Deal," Vara compiles Amazon reviews she wrote detailing her reasons for buying from the site despite otherwise boycotting the company over its exploitative labor practices, illustrating how monopolistic corporations make it difficult to live without their services. The most poignant selections find pathos in the gap between humanity and AI's superficial approximation of it. For instance, Vara laments that her sister, who died from cancer as a college junior in 2001, left behind relatively few photos of herself compared to the abundance that characterizes the smart phone age. Slick AI-generated images that accompany the text purport to fill the vacuum by depicting her sister, their childhood toys, and scenes from their lives, but the images' uncanniness instead drives home the technology's sterility and lifelessness. The inventive formal experiments incorporate scraps of digital media into scathing critiques of the soulless online environment to which they belong. Readers will be profoundly moved by this remarkable meditation. Agent: Susan Golomb, Writers House. (Apr.)Correction: A previous version of this review stated that Vara's sister died in 2000. She died in 2001.

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Review by Kirkus Book Review

A South Asian American journalist uses the history of technology to tell the story of her life. When technology reporter Vauhini Vara was a freshman in high school, her sister was diagnosed with cancer. In response to the news, she conducted a series of searches on Yahoo!, the most popular search engine at the time, because it was easier than talking to a human about it. Vara writes, "I never did get up the nerve to take the question to a human being who might be able to answer." The reason, she says, is that "I harbored a vague terror that naming my fears out loud would make them come true." Eventually, the then-limited internet would expand to "more than one billion websites," including morally dubious ones like Facebook and Amazon, which, against her better judgment--and despite her years of covering the best and worst practices of technology companies--Vara continues to use. Vara would see these changes, but her sister, Deepa, would not: Deepa eventually succumbed to cancer while she and Vara were in college. As the internet continues to grow and change, so does Vara's grief, so much so that, as an adult, she uses AI to try to find the words to describe a loss that defies language. Vara's essays are beautifully written and profoundly researched, but what sets them apart is their profound vulnerability. Her use of experimental forms, like listing a brief history of her Google searches and creating an annotated essay about her recent Amazon purchases, pushes the limits of the genre without ever compromising her circumspective, confessional approach. An original essay collection about loss, technology, morality, and identity. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.