How to Start a Career in Digital and Web Analytics

Streaming video - 2020

Companies such as Facebook, Amazon, and Google spend large amounts of money on digital marketing to spread the word about their products and to build brand loyalty. Apart from big companies, small companies too are following the trend and spending money on websites, search advertising, social media advertising, and email campaigns. With this surge in digital marketing, the work of data and digital analysts has become more important than ever. This video course recommended by the Digital Analytics Associations Chairman and Executive Director will show you how you can kickstart your career in digital analytics.The course starts with an introduction to digital analytics and the various roles available in digital analytics. Next, you’ll delve... into technical roles such as optimization and experimentation roles, which will help you to understand the responsibilities of each role in detail. You’ll also explore the career path of a digital analyst and how to scale it. Moving ahead, you’ll learn about the skills and resources needed to become an expert in the field of digital analytics. Toward the end, you’ll discover the pros and cons of working for different companies and explore tips and techniques for finding a digital analyst job. By the end of this course, you’ll have become familiar with the field of digital analytics and the responsibilities of a digital analyst and you’ll be able to start out successfully in the field of web and digital analytics. more