Universal principles of typography 100 key concepts for choosing and using type
Book - 2024
Universal Principles of Typography is a comprehensive, cross-disciplinary encyclopedia for choosing and using type.
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- Genres
- Informational works
Illustrated works - Published
-
Beverly, MA :
Rockport Publishers
2024
- Language
- English
- Main Author
- Other Authors
- Physical Description
- 221 pages : color illustrations ; 26 x 23 cm
- Bibliography
- Includes bibliographical references and index.
- ISBN
- 9780760383384
- Foreword
- Introduction
- Getting to know type
- 1. Typography Matters
- 2. There's no excuse for setting bad type
- 3. A font isn't the same as a typeface
- 4. Characters are different from glyphs
- 5. Understand type anatomy
- 6. Become familiar with your font's metrics
- 7. At the heart of it all: the em square
- 8. X-height is our secret weapon
- 9. Type classification can be useful - and useless, too
- 10. Know where your type is from: the serif
- 11. Know where your type is from: the sans serif
- 12. Know where your type is from: the slab serif
- 13. Handwriting, calligraphy, and lettering aren't type… are they?
- 14. There's evidence of the human hand in most typefaces
- 15. It's okay to just love type for no discernible reason
- 16. Type should be legible at the very least
- 17. Making text readable is what typography is all about
- 18. Optical sizes lets us set size-optimized type
- Typographic fundamentals
- 19. Try out the two-lines-of-type test
- 20. Adjusting line height is the easiest improvement to make
- 21. Don't underestimate the power of measure
- 22. A little tracking goes a long way
- 23. Create meaningful emphasis in your text
- 24. You're going to need italics
- 25. Using weight is more than just making something bold
- 26. Often, the more styles, the better
- 27. Avoid faux (synthesized) styles
- 28. Use true obliques
- 29. Use typefaces with multiple widths
- 30. Understand masters & interpolation
- 31. Employ multiplexed typefaces for interaction
- 32. Punctuation & quotation marks aren't just for copyeditors
- 33. Differentiate between logo, logotype, and logomark
- 34. Licensing is important, actually
- Choosing & pairing type
- 35. Only ever use a well-spaced font
- 36. Choose a typeface that suits the purpose of the project
- 37. Choose a typeface with a comprehensive design
- 38. Choose font files that are reliable
- 39. Choose font files that are usable in the situation(s) required
- 40. Keep things in the family
- 41. Make life easier and use a superfamily
- 42. Pair type only if you have to
- 43. Pair type that's related
- 44. Pair type using the font matrix
- 45. Pair type that aligns
- 46. Add a monospaced typeface as a complement
- 47. Balance distinction & harmony
- Typographic systems
- 48. Create a design system with type
- 49. Define a baseline grid - and let it influence everything
- 50. Imply rhythm with intention, especially on screen
- Typographic systems (continued)
- 51. A type scale is the foundation of any typographic system
- 52. Don't forget the basics of hierarchy
- 53. Typographic color is about density
- 54. Line height can be a headache
- 55. Mastering line height means making manual changes
- 56. Not all dashes are equal
- 57. Combine dashes with alternative spaces
- 58. Italicize punctuation & spaces too
- 59. Justify & hyphenate with caution
- 60. Avoid widows & orphans whenever possible
- 61. Break the rules with optical trickery
- 62. Check your diacritics
- 63. Drop caps can enliven the text
- 64. Size doesn't exist
- 65. Be consistent with your units
- 66. Customize type when required
- OpenType & web typography & variable fonts
- 67. Know which font format to use
- 68. Harness the Power of OpenType
- 69. Give yourself more options with alternates
- 70. Ligatures are more useful than you might think
- 71. Know your numerals (or figures)
- 72. Swashes can enhance your type
- 73. Use proper fractions
- 74. Use small caps to avoid shouting at the reader
- 75. Stylistic sets offer even more options
- 76. Kern only if you have to
- 77. Subsetting can be useful
- 78. It's hard to imagine a web without web fonts
- 79. Web typography is just… typography
- 80. Keep your content flexible
- 81. Future-proof your site with fluid type scales
- 82. Deliver font files with intent
- 83. Use OpenType features on the web
- 84. Go deeper with variable fonts
- 85. Control it all with axes
- 86. Use grade to maintain consistency
- 87. Refine and refine again with parametric axes
- 88. Beware the inheritance problem
- Going further
- 89. Icons & symbols are like type - and often ore fonts
- 90. Expand your palette with layer fonts & color fonts
- 91. Populate your font menu meaningfully
- 92. Support indie type foundries
- 93. Yes, we need more fonts
- 94. Latin is just one script & writing system
- 95. Do better at internationalization
- 96. Do much better at internationalization
- 97. Internationalization & licensing go hand in hand
- 98. Follow Nix's hierarchy of typographic needs
- 99. It depends
- 100. Continue your typographic journey
- About the Author
- Acknowledgments
- Index
Review by Library Journal Review (c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.