Match me if you can A novel

Swati Hegde

Book - 2024

"A young magazine writer in Mumbai must prove her matchmaking skills-and contend with growing feelings for her close family friend-in this debut romance Jia Deshpande, the ever-confident stylish fashionista, is a writer with Mimosa, Mumbai's top women's magazine, where she begrudgingly writes cliché articles about finding "the one." Out of the office, Jia writes the messy truth of real love on her anonymous blog while balancing competitive family game nights and growing feelings for her childhood family-friend. If that wasn't enough, Jia has been tasked with successfully setting up a coworker to get her boss's approval for her new matchmaking column. It's all in a day's work for Jia. Jaiman Pati...l can't help but be enamored by Jia and her meddling spirit. They've known each other since childhood, playing while their fathers bonded over business. Now he's an honorary part of her family, ever since his own moved to America, leaving Jaiman behind to pursue his dream of running a local pub. Life with the Deshpandes is chaotic and loud, but it's more love than he ever had growing up. It's also a lot to lose, so confessing his deeply romantic feelings for Jia is completely out of the question. When Jia's first attempt at matchmaking goes haywire, risking new friendships and her relationship with Jaiman, she must reevaluate her own thoughts on love. For the first time, Jia Deshpande doesn't know how to juggle the obstacles ahead of her. Love may be a bit more complicated than she thought, but luckily, happily-ever-afters are never in short supply in Mumbai"--

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1 copy ordered
Subjects
Genres
Novels
Romance fiction
Romans
Published
New York : Dell 2024.
Language
English
Main Author
Swati Hegde (author)
Physical Description
pages cm
ISBN
9780593722916
Contents unavailable.
Review by Publisher's Weekly Review

Hegde's heartwarming Mumbai-set debut introduces Jia and Jaiman, two formerly close family friends who have grown awkward around each other after sharing a quick but passionate moment at Jia's sister's wedding. Their fraught dynamic is further complicated when Jaiman begins spending even more time with Jia's family after his own moves away. Meanwhile, magazine writer Jia pitches a new column on matchmaking to her boss. After pairing off two of her close family members, Jia has discovered that bringing couples together is her passion and a way to feel closer to her late mother, who found love through a matchmaker. To win over her boss, Jia offers to prove her skill by matching up two of her coworkers, not realizing they're totally incompatible. As Jia works to bring them together, Jaiman is rightly skeptical of the whole endeavor, which Jia resents--especially after he's proven right. Jia's matchmaking attempts keep the pages turning as her own love story with Jaiman simmers in the background. The pair's gentle friends-to-lovers dynamic will delight readers who like their romances to burn slow. Hegde shows promise. Agent: Rachel Beck, Liza Dawson Assoc. (June)Correction: A previous version of this review incorrectly stated that Jaiman moves in with Jia's family and that Jia's mother was a professional matchmaker.

(c) Copyright PWxyz, LLC. All rights reserved
Review by Library Journal Review

DEBUT Jia Deshpande, bored with providing generic content for the women's magazine Mimosa, is eager to pitch a matchmaker column for the publication. There's just one problem--she needs to prove to her less-than-enthusiastic boss that she is up to the challenge. Jia's love life isn't exactly enviable, despite her popular anonymous personal blog where she doles out love advice on the side. Jaiman, her friend from childhood, has more dating experience than Jia. Jia has done her best to ignore her attraction to him, while Jaiman, who is fulfilling his dream of running his own pub in Mumbai, has been quietly in love with Jia for decades and is waiting for her to realize that they should be more than just friends. Jia decides to recruit Charu, her new astrology-driven coworker, to test her matchmaking skills. When not one, but three hearts end up broken, Jia recognizes that her love instincts may not be as sharp as she believed. Unfortunately, the novel's repetitive misunderstandings don't increase the slow-burn tension, and too many subplots detract from the main story. VERDICT Hegde doesn't quite hit the mark with her debut.--Nicole J. Suarez

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Chapter 1 Seven Signs He's the One. Jia Deshpande frowned at the blinking cursor, trying to ignore the voice in her head screaming, There is no such thing as "The One"! Jia looked around discreetly at the other writers in the office typing away at their keyboards before switching to an Incognito tab and logging in to her WordPress account. New blog post for Love Better with J Title: There Is No Such Thing as "The One" Save as draft. "Hey." Jia jumped. She quickly switched tabs to the Mimosa India article she was being paid to write and spun around in her revolving chair to smile at her boss. "Hey, Monica," she said, her voice as steady as she could make it. Monica Shroff took a sip from her coffee mug and eyed the mostly empty Word document on the screen before returning her gaze to Jia. "I see you're working on the One article." "Yes--yes, I am," Jia said, chin up and a confident smile on her face, as an idea came to her that would increase the word count and cut her work in half. "I was actually thinking of getting some readers to chime in, too." "Hmm?" Monica raised a brow. "Like this." Jia turned back to her screen and typed out, #1: He also tries to keep the spark alive, so it's not just you doing all the work. "And then we get a reader to talk about how her SO does this, and that makes the article all the more relatable to other readers." After a beat, her boss nodded. "Sounds like a plan. Get one of the marketing interns to put out an Instagram post asking people to DM their experiences, then. But that's not why I'm here." "Oh?" Jia turned her chair around and faced Monica again. "What's up?" Her heart thudded. Had somebody found out about her anonymous blog? No, that wasn't possible. None of her posts had gone viral--yet. And besides, she wasn't technically doing anything wrong, was she? She'd never named the magazine, herself, or any of her co-workers on it. "I finally had time to go through your proposal for the new matchmaking column." "Oh!" She rubbed the side of her neck, hoping Monica couldn't hear the racing of her pulse. Finally. Finally! Here was her chance to actually do something worthwhile and meaningful at Mimosa, instead of writing clickbait articles that only made lonely single people feel that much lonelier. Mimosa's Indian edition had over a million readers, identifying as different genders and sexual orientations. Gone were the days when lifestyle magazines only catered to cis, straight women. The one thing that seventy-three percent of their most engaged readers had in common? They were all single. The "Mimosa Match!" column had the potential to set their readers up with their future partners and sustain their relationships. Jia had been dreaming of this moment since she first started working here, two years ago. "And what did you think of the proposal?" A small smile stretched across Monica's burgundy lips. "It's an interesting concept. I love the idea of roping in our YouTube videography team too. You're totally right, our YouTube stats suck, and this might get us more subscribers." Her mouth puckered. Just as Jia was about to do a celebratory dance in her head, Monica added, "But I don't know if you have enough credibility to pull this off, Jia. And even if I agreed, I wouldn't be able to convince my bosses." Goddamn it. Jia should have seen this coming--after all, nobody at her office knew about the hours of hard work she put into her blog each week, helping her own readers understand the complexities of the dating world. In the proposal for "Mimosa Match!" she'd described in detail her two successful matchmaking attempts, but maybe setting up family members wasn't enough credibility for a column like this. "Monica, I--" Monica's smartwatch buzzed, and she cursed under her breath. "We'll discuss this later. I have a meeting. Also," she said, as her eyes slid to the empty desk between the writing team and the marketing team, "since our usual horoscope writer is taking an extended maternity leave, we've gotten someone new on board." "Of course," Jia said, although she didn't quite care right now about the prospect of making a new friend at work. All she wanted to do was prove to her boss that she was more than capable of helming the column. If only she could tell Monica about her blog and her three thousand followers, but given that half her post ideas came from debunking Mimosa's content, it probably wouldn't help her case. "This new recruit, she's very . . . knowledgeable, has degrees in creative writing and astrology, studies the law of attraction and manifestation and all that woo-woo stuff. Maybe she can help you with a love life compatibility quiz article or something. Whatever gets us more views." Monica made a face. "Thing is, she's new to Mumbai and doesn't know anybody. And she hasn't worked at a magazine yet. If you could--" "You want me to mentor her?" Jia's eyes narrowed. More work on her plate, just when she needed to put her head down and focus on her column. "When is she coming in?" "Monday. It's not a mentorship. Just make her feel at home, help her socialize." Monica sipped the dregs of her coffee and added, "Your article is due Monday, too. Better get a move on it, hmm?" "On it," Jia replied, her voice chirpy, but once her boss returned to her private office, Jia's shoulders sank. She looked at the first "sign" she'd typed out for her article. Keep the spark alive. What did that even mean? Jia had never felt sparks for anyone in her twenty-six years of being on this planet. Well, except for-- Her phone vibrated on her desk, and she rolled her eyes at the text. Speak of the devil. The clean-shaven, muscular devil with those twinkling big brown eyes. Jaiman: Your dad said not to be late for dinner. I'm cooking, by the way She bit her lip. Papa couldn't go three days without inviting Jaiman Patil to their home. He may have been her favorite person growing up, considering how much time their dads spent together, but things were different now. Jia: Tell him to text me himself instead of getting his lackey to do it Will do lol. You in the mood for lasagna? Sounds good See you then Jia's fingers hovered over his profile picture before clicking it open. She'd taken that picture about two years ago, the day his pub officially opened to the public. His grin was warm and infectious as he stood behind the counter, mixing a cocktail for one of his first customers. The glint of the bulbs above the bar highlighted the curve of Jaiman's biceps and the slight brown in his otherwise black hair. Jia wasn't a good photographer in the slightest, but this was one photo she could look at for hours. She shook off her thoughts before they could take over. That was dangerous territory. It was time to get back to that damned article. Jia stretched her arms, flattened the creases on her pink pleated skirt, and had a drink at the water cooler. Then she strode across the room to the marketing department just a few feet away from her own desk. Her four-inch black Manolo Blahnik pumps clicked against the tiled floor, announcing her arrival, and different faces from the marketing team smiled and greeted her as she passed them. In the two years she'd worked at Mimosa, she'd befriended the whole lot. Miss Congeniality: that was probably what she'd win if she ever participated in a beauty pageant. Given she was only five foot three, Jia had no real shot at a modeling career. Although, she wouldn't mind some world peace. She stopped at Damini's little desk and smiled at the intern who was riffling through some paperwork. "Hey, Dams. Got time to post something on IG for my next article?" "You bet." Damini pushed her glasses up her nose and grinned. Journalism students--at least the ones Jia had studied with in college--didn't rank a lifestyle magazine at the very top of their list of dream jobs, and especially not in the marketing department. Damini had confided in Jia that she wished she'd gotten an internship with one of the big English-language newspapers, or maybe even a business magazine, because it looked better on résumés. Despite that, she was their best intern. Damini typed out notes as Jia spoke about her requirements. "Okay, I'm on it. By the way, how's"--Damini lowered her voice--"the blog?" Excerpted from Match Me If You Can: A Novel by Swati Hegde All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.