The art of the literary poster : the Leonard A. Lauder Collection

The art of the literary poster The Leonard A. Lauder Collection

Allison Rudnick

Book - 2024

"During the 1890s, a new type of poster emerged in the United States, one that more closely resembled a work of art than an advertisement. Thanks to recent advancements in printing techniques, artists could create colorful, inventive compositions that seamlessly integrated text and images. Recognizing the broad appeal of this novel art form, the publishing industry began commissioning sophisticated placards to advertise magazines, journals, books, and other types of literature. Though short-lived, the so-called literary poster had a lasting impact on illustration, graphic design, and marketing in the United States. This exhibition will present more than 40 highlights from The Met's outstanding collection of literary posters, deve...loped over four decades through the vision and support of Leonard A. Lauder. With a focus on innovations in style and technique, it will feature works by the leading American poster artists of the day, including Will H. Bradley, Joseph Christian Leyendecker, Edward Penfield, and Ethel Reed."

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Subjects
Lauder, Leonard A. > Poster collections > Exhibitions.
Lauder, Leonard A.
Metropolitan Museum of Art (New York, N.Y.) > Exhibitions.
Metropolitan Museum of Art (New York, N.Y.)
1800-1899
Posters > United States > 19th century > Exhibitions.
Literature > Posters > Private collections > New York (State) > New York > Exhibitions.
Posters > Private collections > New York (State) > New York > Exhibitions.
Posters.
Posters > Private collections.
New York (State) > New York.
United States.
Exhibition catalogs.
Genres
Exhibition catalogs
Published
New York : The Metropolitan Museum of Art [2024]
Language
English
Main Author
Allison Rudnick (author)
Other Authors
Jennifer A. Greenhill, 1974- (writer of added commentary), Rachel Mustalish, Shannon Vittoria
Item Description
"This catalogue is published in conjunction with The Art of the Literary Poster: Works from the Leonard A. Lauder Collection, on view at The Metropolitan Museum of Art, New York, from March 7 through June 11, 2024"--Colophon.
Physical Description
247 pages : illustrations (chiefly color) ; 26 cm
Bibliography
Includes bibliographical references (page 243) and index.
ISBN
9781588397744
  • Director's Foreword
  • Acknowledgments
  • Preface
  • The Literary Poster: A Beacon of Modernity
  • By Women, for Women: American Art Posters of the 1890s
  • Poster Pyrotechnics: Advertising Psychology and the Foundations of Modern Marketing
  • A Complex Art: Techniques for a New Poster Aesthetic
  • Plates
  • List of Plates
  • Notes
  • Selected Bibliography
  • Index
  • Photograph Credits
Review by Choice Review

In the period between 1890 and the First World War, there arose a unique form of poster, one that advertised literary magazines. Neither before nor since has colorful poster art been lavishly trained on this rather small corner of commercial enterprise. But the work produced in this period was influential: it foretold the coming of graphic design as a ubiquitous presence in technologically advanced societies. Joined by contributors Jennifer Greenhill, Rachel Mustalish, and Shannon Vittoria, Rudnick provides informative essays centering on the Metropolitan Museum of Art's Leonard Lauder Collection, the most comprehensive collection of this genre. Created as a catalogue for a 2024 exhibition by the same title, this volume is the best available resource for this material. Several of these works have been reproduced before in histories of graphic design (e.g., those by Patrick Cramsie, Stephen Eskilson, and Philip Meggs and Alston Purvis), but the present volume is unexcelled in terms of depth and quality of reproduction. This is a fine and important work. Summing Up: Essential. All readers. --Steven Skaggs, University of Louisville

Copyright American Library Association, used with permission.

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