Barons Money, power, and the corruption of America's food industry

Austin Frerick

Book - 2024

"Barons is the story of seven corporate titans, their rise to power, and the consequences for everyone else. Take Mike McCloskey, Chairman of Fair Oaks Farms. In a few short decades, he went from managing a modest dairy herd to running the Disneyland of agriculture, where school children ride trams through mechanized warehouses filled with tens of thousands of cows that never see the light of day. What was the key to his success? Hard work and exceptional business savvy? Maybe. But more than anything else, Mike benefitted from deregulation of the American food industry, a phenomenon that has consolidated wealth in the hands of select tycoons, and along the way, hollowed out the nation's rural towns and local businesses. Along with... Mike McCloskey, readers will meet a secretive German family that took over the global coffee industry in less than a decade, relying on wealth traced back to the Nazis to gobble up countless independent roasters. They will discover how a small grain business transformed itself into an empire bigger than Koch Industries, with ample help from taxpayer dollars. And they will learn that in the food business, crime really does pay--especially when you can bribe and then double-cross the president of Brazil. These, and the other stories in this book, are simply examples of the monopolies and ubiquitous corruption that today define American food. The tycoons profiled in these pages are hardly unique: many other companies have manipulated our lax laws and failed policies for their own benefit, to the detriment of our neighborhoods, livelihoods, and our democracy itself. Barons paints a stark portrait of the consequences of corporate consolidation, but it also shows we can choose a different path. A fair, healthy, and prosperous food industry is possible--if we take back power from the barons who have robbed us of it."--Amazon.com.

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  • Foreword
  • Introduction
  • Chapter 1. The Hog Barons
  • Chapter 2. The Grain Barons
  • Chapter 3. The Coffee Barons
  • Chapter 4. The Dairy Barons
  • Chapter 5. The Berry Barons
  • Chapter 6. The Slaughter Barons
  • Chapter 7. The Grocery Barons
  • Conclusion
  • Acknowledgments
  • Notes
  • Index
  • About the Author
Review by Booklist Review

Frerick, whose career has been devoted to matters of agriculture and antitrust, profiles the corporate leaders of seven food-related industries whose successes spell disaster for the American consumer, for free trade, and for the environment. These "barons" have created virtual monopolies in such industries as coffee production, hog farming, dairy production, and the retail grocery business. They have, the author says, capitalized on the deregulation of the food industry, bought themselves key members of state governments and "impartial" analysts, relied on cheap labor, and circumvented (or ignored) laws regarding waste disposal and other environmental concerns. The author dissects not only the food barons' business practices, but also the disastrous impacts of these practices, including widespread health issues among workers and people who live near production facilities, the wiping-out of small businesses, and the destruction of land and properties. The author, who frequently sounds as though he is fighting to control his personal rage at the people he's writing about, backs up his statements with facts and figures. This is an angry and accusatory book, but also a fair and well-documented one.

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

In this eye-opening debut study, Frerick, an agricultural policy fellow at Yale University, reveals the ill-gained stranglehold that a handful of companies have on America's food economy. Tracing the paths various corporations took to achieve market domination, he repeatedly demonstrates how their rise was aided by infusions of corrupting money into the political process. Frerick, who grew up in Iowa, came to this topic out of curiousity about why his state had changed so much over the decades. Once known for its "strong middle class," Iowa is "now defined by... decaying towns," Frerick writes, but "the most jarring change is that the animals have disappeared from view." His investigation tracks how the Hansen family, through their company Iowa Select Farms, have "built an empire of hog confinements," an innovation in the pork industry that is disastrously toxic for nearby communities. Despite overwhelming public opposition, the Hansens triumphed by capturing the regulatory system through lobbying, including for state policy changes that undermine county-level regulation. Such unsettling revelations are peppered throughout Frerick's deep dive; for example, despite entering the coffee industry only a decade ago, "the mysterious Reimanns, a reclusive German family with historical ties to the Third Reich," have become second only to Nestlé by buying up trusted independent brands like Green Mountain, Intelligentsia, La Colombe, and Stumptown. It's a disquieting critique of private monopolization of public necessities. (Mar.)

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