Forever Barbie The unauthorized biography of a real doll

/*STARRED REVIEW*/ If you think Barbie is just a child's plaything, you'll think again after reading this fascinating, funny, and far-reaching biography of the pointy-breasted, slim-waisted, high-arched gal who changed the way we think about dolls and ourselves. Lord, who writes for Newsday, approaches the story like an investigative reporter. She unearths Barbie's low origins as Lili, a slutty doll sold to German men as a gag gift, and goes on to cover the Barbie story on numerous fronts: creative, commercial, and sociological. She interviews Barbie's designers, critics, collectors, even a woman who has undergone more than 50 cosmetic surgeries so she can look like a Barbie doll. Feminist thinkers including Camille Paglia, Betty Friedan, and Susan Faludi also weigh in with opinions. No doubt about it: Barbie is a gal who engenders intense feelings. As Lord puts it, "For every mother that embraces Barbie . . . there is another mother who tries to banish Barbie from the house." Cheerleaders, career women, bulimics, and mythmakers can all hang their hats--with justification--on Barbie's well-coiffed head. Lord, for example, makes a convincing case that Barbie is a pagan symbol, a queen surrounding herself with such drones as the penis-less Ken. We can buy that easily enough, but when Lord describes Barbie as "an incarnation of the One Goddess with a thousand names . . . an archetype of something ancient, matriarchal, and profound," she might be going just a wee bit over the top. For less high-minded readers, who just like Barbie as a doll, Lord lists almost every Barbie ever marketed, from Day-to-Night Barbie to Barbie Loves McDonalds to Gymnast Barbie, who's flexible body was capable of all sorts of workouts. The photographs are terrific, too, especially, the close-up of the original Barbie with her sly eyes and arched brows. Forever Barbie is better than most biographies of real people. What a doll! (Reviewed October 1, 1994)0688122965Ilene Cooper

The original ``Barbie,'' an 111/2 fashion model doll with an hourglass figure, was introduced to the American public in 1959 and has been a bestseller ever since. In this witty and perceptive study Lord, a columnist for New York Newsday, chronicles Barbie's history and her relevance as a cultural icon. Ruth Handler, co-owner of Mattel Toys, modeled Barbie on a sexy plastic German pin-up that was sold to men in tobacco shops. The popularity of Barbie and her ever-expanding wardrobe with preteen girls led to the development of ``Ken'' and ``Midge'' dolls and a line of African American fashion dolls. Lord's comprehensive research includes interviews with toy-makers, an eclectic group of Barbie collectors, visual artists and feminists who disagree on Barbie's impact on young girls. The author sees Barbie, whose careers have included surgeon, pilot and astronaut, as a female role model, and credits her childhood play with Barbie as helping her cope with her own mother's mastectomy. Illustrations. (c) Copyright PWxyz, LLC. All rights reserved

With wide-ranging research and her bull's-eye wit, New York Newsday columnist Lord celebrates as she satirizes the myth and magic, the life and times of Mattel's immortal girl toy. Barbie was born in 1959, the product of a confluence of factors: postwar America's booming marketplace for boomer children, conflicting ideas about women, and the revolution in plastics. Lord's account covers two aspects of Barbie's nature: ``doll-as- physical-object'' and ``doll-as-invented-personality.'' The story of Barbie as physical object is a coming-of-age story involving the rise (thanks to entrepreneurial chutzpah) and fall (resulting from SEC violations) of Barbie's inventor, Mattel co-founder Ruth Handler. It touches on international trade (Barbie's first dress designer, Seventh Avenue denizen Charlotte Johnson, spent a year in Tokyo overseeing the creation of the doll's original 22 outfits), unprecented industry expansion as evidenced by Mattel's growth, and innovations in advertising, merchandising, and promotion, such as motivational researcher Ernest Dichter's early study of Barbie's appeal to girls and their mothers (Barbie ``could be a cute decoration for a man's bar,'' said one unenthusiastic mother). The story of Barbie as invented personality--the promotional brainstorm that created Barbie's persona as a living female--is a coming-of-a- new-age story. It involves the increasingly dissonant notions about woman's power and place, as well as growing racial and ethnic awareness. Barbie's voluptuous body, says Lord, along with her various incarnations, including fashion model and photographer, made her a ``brave, new, vaguely selfish and decidedly subversive heroine'' in the mold of Helen Gurley Brown's Sex and the Single Girl. Barbie never had a husband; she earned her own keep and always wore a smile (and a fabulous outfit). True, Mattel introduced a boyfriend for her in 1961, but Ken ``was a mere accessory,'' Lord cracks, ``a drip with seriously abridged genitalia who wasn't very important in her life.'' Lord's intelligence and good humor bring a new attitude to feminist visions of popular culture and the women who love it. (65 photos, 15 in color, not seen)