The greatest capitalist who ever lived Tom Watson Jr. and the epic story of how IBM created the digital age

Ralph Watson McElvenny

Book - 2023

"Thomas Watson Jr. drove IBM to undertake the biggest gamble in business history with a revolution no other company of the age could dare--the creation in the 1960s of the IBM System/360, the world's first fully integrated and compatible mainframe computer that laid the foundation for the information technology future. Its success made IBM the most valuable company in America. Fortune magazine touted him as "the greatest capitalist who ever lived." Time named him one of the "One Hundred People of the Century." Behind closed doors, Watson was a multifaceted, complicated man. As a young man, he was a failed student and playboy, an unlikely candidate for corporate titan. He pulled his life together as a courageous... World War II pilot and took over IBM after his father's death. He suffered from anxiety and depression so overwhelming that he spent days prostrate and locked in a bathroom at home while IBM faced crisis after crisis. And he carried out a family-shattering battle over the future of IBM with his brother Dick, who expected to follow him as CEO. But despite his many demons, he laid the foundation for what eventually became the global information technology industry, which dominates today's world. His story, and the industry he created, is equal to, if not more important than that of Rockefeller and Standard Oil, Vanderbilt and the railroads, and Morgan in finance"--

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Subjects
Genres
Biographies
History
Published
New York, NY : PublicAffairs 2023.
Language
English
Main Author
Ralph Watson McElvenny (author)
Other Authors
Marc (Marc Josef) Wortman (author)
Edition
First edition
Physical Description
viii, 567 pages, 8 unnumbered pages of plates : illustrations (black and white), portraits ; 24 cm
Bibliography
Includes bibliographical references (pages 503-546) and index.
ISBN
9781541768529
  • Introduction: The Greatest Capitalist
  • 1. The Cash
  • 2. THINK
  • 3. Terrible Tommy
  • 4. Flight
  • 5. World Peace Through World Trade
  • 6. The Straight Path
  • 7. Master of the Air
  • 8. Mission to Moscow
  • 9. Dividing the Kingdom
  • 10. The Electronic Age
  • 11. Clink. Clank. THINK
  • 12. The Passage of Power
  • 13. Founding IBM Anew
  • 14. Riding the Runaway Horse
  • 15. Good Design Is Good Business
  • 16. Learning to Compute
  • 17. IBM's D-Day
  • 18. Alarm Bells
  • 19. Alone
  • 20. Getting Out of the Ditch
  • 21. Succession
  • 22. On the High Seas and Beyond
  • 23. A Capitalist for Disarmament
  • 24. Back to the USSR
  • Epilogue: The Great Divide
  • Coda
  • Acknowledgments
  • Notes
  • Index
  • Photo gallery appears between pages 248 and 249
Review by Publisher's Weekly Review

As the rebellious eldest son of the founder of IBM, Tom Watson Jr. (1914--1993) spent his childhood chafing under the influence of his domineering father. McElvenny, Watson's eldest grandson, and historian Wortman (Admiral Hyland Rickover) offer a nuanced portrait of Watson, who went on to unexpectedly make business history. Subject to bouts of depression and considerable self-doubt stemming from his meritless promotions within the company, Watson found purpose during WWII. Trained as a pilot, he was commanded by Maj. Gen. Follett Bradley, a father figure under whose guidance Watson studied international diplomacy, managed enlisted servicemen, and learned to succeed on his own merit. He returned to IBM in 1946 and served as president from 1952 to 1971, where he is credited with bringing America (and the world) into the computer age. The authors outline the agonizing period when Watson bet the company on the IBM 360, the first scalable business computer (it allowed companies to expand their computer operations from small to larger computers while maintaining the same software), which led to the widespread adoption of business computing. Watson retired in 1971, and later was appointed U.S. ambassador to Russia. The authors skillfully weave this profile of a recalcitrant heir together with a chronicle of computing in the 20th century. It's an informative and entertaining study. (Oct.)

(c) Copyright PWxyz, LLC. All rights reserved
Review by Kirkus Book Review

Comprehensive biography of the tech pioneer who transformed IBM into a digital giant. As early as 1964, Tom Watson Jr. (1914-1993) was "widely esteemed as the most successful head of a major corporation in mid-twentieth-century America." He wasn't the easiest person to get along with, given to excoriating underperformers, but he was also democratically inclined, at a far remove from his father's aloof demeanor. By McElvenny and Wortman's account, Watson's greatest success was developing a computer that, thanks to a relatively simplified operating system, was compatible with other machines, offering "solutions to myriad problems previously beyond calculation, even imagining." This machine provided an essential underpinning for the modern economy, making possible the use of credit cards, improving inventory management, and eventually forming a network of computers and servers that would become the internet. The authors take numerous detours in this history, with one pressing concern being to exonerate IBM from the charge that it helped the Hitler regime. While technology was provided to the Nazis via a subsidiary organization, Watson's father, they argue, disengaged from the German state well before the U.S. entered World War II, when Watson Sr. "put IBM and its comprehensive social and business culture in the service of the US and its allies." IBM would become a linchpin in the Cold War technological economy, with Watson Jr. inaugurating a transformation into the new world of personal computing and, at one point, hiring more than 2,000 programmers to develop software. On that note, the authors let some of the air out of the legend that Bill Gates skunked IBM by developing MS DOS as industry-standard software, noting that IBM would have courted antitrust scrutiny had it required a proprietary system. In a swift-moving narrative, the authors make clear that Watson was a man of parts, one of the prime shapers of the modern technological world. A readable and revealing work of business and tech history. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.