A bold return to giving a damn One farm, six generations, and the future of food

Will Harris

Book - 2023

"From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate. Featured in Food and Country, premiering at Sundance 2023. Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered - chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with na...ture not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach "radical traditional" and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America's farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it's never been more important to know your farmer than now"--

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Subjects
Published
New York : Viking [2023]
Language
English
Main Author
Will Harris (author)
Physical Description
xviii, 283 pages ; 24 cm
ISBN
9780593300473
  • Introduction
  • Part 1. The Damn Harrises of Bluffton, Georgia
  • 1. A Different Kind of Eden
  • 2. An American Family Farm Story
  • 3. A Horrible Price to Pay
  • Part 2. Repairing What I Broke
  • 4. Restoring the Cycles of Nature
  • 5. Returning to the Humane: Anti-Factory Animal Welfare
  • 6. Rebuilding Rural: Bringing Bluffton Back to Life
  • Part 3. The Fight for Resilient Food
  • 7. No Risk, No Reward. No Pain, No Gain.
  • 8. A More Honest Accounting: the True Cost of Food
  • 9. Ten Thousand Unicorns
  • Acknowledgments
  • Resources
Review by Booklist Review

There is a growing body of literature decrying American eating habits and recommending healthier menu choices, as well as bemoaning our diminishing natural food resources and touting meatless meat and lab-produced victuals. This contribution is a solution-based offering from a Georgia farmer who has practiced regenerative agriculture for over three decades. Deploying methods that predate factory farms and the era of Big Food, Harris and his family reverted to natural cycles, using techniques that respect the land and animals in their care and center respect for humans and inclusion. Harris is blunt, swears a lot, and uses a folksy tone to tell his stories. (Take, for instance, this description of his work crew: "We put the cult in agriculture.") He shares expertise, comparing his eco-conscious approaches to destructive and inhumane corporate cost-cutting practices, and details challenges, risks, and successes, essentially laying out a business plan. Throughout, Harris pushes readers to have the courage to give a damn about the future. Two of his adult daughters came back home to farm; inspired readers will want to join them.

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Kirkus Book Review

A farmer revitalizes his family's farm. Livestock farmer Harris, owner of White Oak Pastures in southwest Georgia, makes his book debut with an impassioned plea for regenerative agriculture and resilient food production--i.e., farming in harmony with nature. Now comprising thousands of acres, and tens of thousands of animals and employing nearly 200 people, the farm was started by his great-grandfather in 1866 and continued as "a highly local, producer-to-consumer food system" through the next generation. The author's father, though, heading the farm at a time when "manufactured" seemed better than homemade, and "sterile better than living," began industrializing the farm, applying chemical fertilizer, treating cattle with hormones and antibiotics, and selling his calves to the commodity beef industry. In 1990, Harris took over, and in a few years had a sudden epiphany. Certain that what he was doing wasn't right for the animals, he decided to walk away "from the altar of technology," heal the land that chemicals had harmed, and reverse "the downhill plummet" of environmental damage. From being a cattle rancher, he evolved into raising 10 species of livestock, providing them with a "natural diet, natural environment, constant movement, little stress." Harris recounts the "very steep and expensive learning curve" involved in regenerative agriculture. "Switching [your] system," he admits, requires "sheer grit" and determination. He encountered unforeseen risks (and costs) to raising poultry, for example, and he faced the challenge of finding grocery chains willing to stock his products--no easy task in the rural South. Still, he discovered that the changes benefited the larger community when he hired local labor and brought in new people who spent money on the town's goods and services. The author provides an appendix of resources for consumers who want to rethink the quality of the food they eat and question the impact of their food choices. A compelling argument for real food. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.