Creators take control How NFTs revolutionize art, business, and entertainment

Edward Lee

Book - 2023

If you buy an NFT, do you own anything? Critics say no. Then why are people spending so much money to own them--to the tune of $27 billion in 2021? And why are big businesses and venture capital firms investing hundreds of millions to develop NFTs for people's use in the metaverse, a purely imaginary world? In Creators Take Control, Edward Lee offers a compelling new theory he calls "Tokenism" that answers these perplexing questions. Using vivid examples, Lee lucidly explains how NFTs operate--and how they fundamentally change our understanding of ownership. Tokenism is an artistic, cultural, and technological movement that creates value in a new kind of ownership of a new type of property--symbolized by a virtual token--thro...ugh a process of technological abstraction and artificial scarcity effectuated by NFTs. Ownership becomes virtual. What Cubism did in radically changing the twentieth-century perspective of creating and viewing art through cubes, Tokenism does today in altering our perspective of owning art and other things through tokens. Both movements radically reimagine what's possible. Creators and businesses have seized upon this profound transformation. In a short time, they have developed a new market for digital art, important new rights for creators, innovative business models based on decentralized collaboration, and a new type of interactive ownership that enables identity, community, and patronage through NFTs. These innovations are just the start of revolutionary changes to society. Lee shows how NFTs create a new form of decentralized intellectual property, or De-IP. Comparable to the movement to decentralized finance (DeFi), De-IP empowers creators to take control of their artistic productions and livelihood

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Informational works
New York : Harper Business, an imprint of HarperCollinsPublishers [2023]
Main Author
Edward Lee (author)
First edition
Physical Description
xix, 379 pages : illustrations ; 23 cm
Includes bibliographical references (pages 301-364) and index.
  • Introduction
  • Part I. The Virtual Renaissance
  • Chapter 1. Moments
  • Chapter 2. Life-Changing
  • Chapter 3. Hoops, Hops, and Haute Couture
  • Part II. Tokenism and De-IP
  • Chapter 4. Tokenism
  • Chapter 5. Interactive Ownership
  • Chapter 6. De-IP
  • Chapter 7. The Decentralized Disney
  • Part III. Mega Challenges for the Metaverse
  • Chapter 8. FOMO and NFT Bubbles
  • Chapter 9. Regulating Web3?
  • Chapter 10. Legal Controversies
  • Chapter 11. Diversity and Sustainability
  • Chapter 12. The Flight for the Future
  • Acknowledgments
  • Notes
  • Index