The dealer How one California dealership fueled the rise of Ferrari cars in America
Book - 2022
"The Dealer is the story of how one dealership, the legendary Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Along the way, its founders made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye"--
Saved in:
- Subjects
- Genres
- History
- Published
-
Guilford, Connecticut :
Prometheus Books
[2022]
- Language
- English
- Main Author
- Physical Description
- xiv, 185 pages : illustrations ; 24 cm
- ISBN
- 9781633887558
- Foreword
- Preface
- Introduction
- Chapter 1. Brian's Long Ride (1995)
- Chapter 2. Passion for the Car (1954)
- Chapter 3. Persistence and a Dream (1975)
- Chapter 4. Gentlemen, Start Your Engines (1976)
- Chapter 5. Building a Business (1976-1977)
- Chapter 6. I'm Back (1981)
- Chapter 7. A Road Warrior (1982)
- Chapter 8. Cut from the Same Cloth (1971)
- Chapter 9. Five Bags (1988)
- Chapter 10. Maranello (1982-1987)
- Chapter 11. Customers (1976-1993)
- Chapter 12. The Stone (1992)
- Chapter 13. Treachery Is Everywhere (1991)
- Chapter 14. The New Regime (1993)
- Chapter 15. I'm Back-All Over Again (1993)
- Chapter 16. The Aftermath (1994)
- Chapter 17. Life without Ferrari (1995-2000)
- Epilogue: The Next 20 Years
- Acknowledgments