Starting an Etsy business
Book - 2023
Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photo...s and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that add to cart button.With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.
Saved in:
- Subjects
- Genres
- Handbooks and manuals
- Published
-
Hoboken, NJ :
For Dummies
2023.
- Language
- English
- Main Author
- Other Authors
- Edition
- Fourth edition
- Item Description
- Previous edition: Hoboken: John Wiley & Sons, Inc., 2017.
Includes index. - Physical Description
- xii, 354 pages : illustrations ; 24 cm
- ISBN
- 9781394168705
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1. Getting Started with Etsy
- Chapter 1. Handmade for Each Other: Falling in Love with Etsy
- Creative Crusade: Understanding Etsy's Purpose and Business Model
- Introducing the World of Etsy
- Registering with Etsy
- Navigating the Etsy home page
- Understanding Your Account and Shop Manager
- Discovering what's for sale on Etsy
- Ensuring your safety on Etsy
- Storefront and Center: Setting Up Your Shop
- Sell's Angels: Surveying the Etsy Selling Process
- Takin' Care of Business: Handling Business Matters
- Community Collage: Engaging in the Etsy Community
- Appy Dance: Introducing the Etsy Apps
- Chapter 2. Basic Training: Etsy Account Basics
- Avoiding Trouble: Reviewing Etsy's House Rules and Terms of Use
- Sign Me Up! Becoming a Registered User
- It's a Sign: Signing In to Etsy
- Home Sweet Home: Navigating Etsy's Home Page
- It's All You: Exploring the Your Account Menu
- Account Trackula: Managing Your Etsy Account
- High Profile: Setting Up Your Public Profile
- Chapter 3. Buy, Buy, Buy: Finding and Buying Items on Etsy
- Gimme One Reason: Why to Buy on Etsy
- Needle in a haystack: Finding the perfect item
- Using Etsy's Search tool
- Browsing Etsy
- Perusing personalized picks
- Viewing Editors' Picks
- What's Up? Confirming That a Seller Is on the Up-and-Up
- Transaction Oriented: Delving into Transaction Details
- Mobile Order: Shopping in the Etsy App
- Under Review: Leaving a Review After You Buy
- First Aid: Getting Help from the Seller
- Case in Point: Opening a Case Using Etsy's Purchase Protection Program
- Chapter 4. Safety First: Maintaining Your Privacy and Safety on Etsy
- Oh, Behave! Adhering to Etsy's House Rules
- Private Party: Guarding Your Privacy on Etsy
- Understanding Etsy's Privacy Policy
- Changing your privacy settings
- Safe Passage: Keeping Yourself Safe on Etsy
- Choosing a strong password
- Making your account more secure
- Staying safe in Etsy's public places
- Avoiding scams on Etsy
- Part 2. If You Build It, They Will Come: Setting Up Your Etsy Shop
- Chapter 5. Sell Yes: Understanding What You Can and Can't Sell on Etsy
- Yes, We Can! Figuring Out What You Can Sell on Etsy
- Selling items you made or designed yourself
- Offering vintage items
- Selling supplies
- Just Say No! Understanding What's Not Allowed on Etsy
- Knowing what items are prohibited
- Selling only certain services
- Offense Taken: Reporting Prohibited Items
- Off with Their Heads! Knowing What Happens If You Break a Rule
- Chapter 6. Setting Up Shop: Creating Your Etsy Storefront
- Shop to It: Creating Your Etsy Shop
- Creating your shop
- Picking a name
- Creating your first listing
- Setting up Etsy Payments
- Setting up your credit card
- Securing your shop
- Banner Day: Adding a Banner and Shop icon to Your Shop
- Title Wave: Adding a Shop Title and Announcement
- All About Me: Adding an About Section
- Let's See It! Viewing Your Etsy Shop
- Chapter 7. Upper Management: Using Shop Manager to Run Your Etsy Store
- I Want to See the Manager: Navigating the Shop Manager
- What a Tool: Exploring Shop Manager Tools
- It's a Setup! Accessing Shop Settings
- Change the Channel: Setting Up Sales Channels
- Chapter 8. Policy Academy: Setting Your Shop's Policies
- Fair Play: General Policy Tips
- Policy Wonk: Using Etsy's Policy Settings
- Returns & Exchanges
- Cancellations
- Privacy
- Viewing fixed policies
- Viewing your shop policies
- Hey, EU! Adding Seller Details for EU Compliance
- That's a FAQ, Jack! Fielding Frequently Asked Questions
- Chapter 9. The Price Is Right! Pricing Your Pieces
- Formula One: Pricing Formulas
- Calculating the cost of materials
- Figuring labor costs
- Adding up overhead
- Understanding the "times 2"
- Pricing for wholesale and retail
- Adjusting for free shipping and handling
- Putting it all together
- Price-a-Roni: Evaluating Your Prices
- Assessing your competition's pricing
- Studying your target market
- Figuring out how to lower your prices
- Knowing when to raise your prices
- Something Old: Pricing Vintage Items
- How Low Can You Go? Pricing for Sales
- Part 3. Sell Coverage: Understanding the Etsy Selling Process
- Chapter 10. Say Cheese! Capturing Product Images
- Choosing a Digital Camera
- Style Guide: Styling Your Shoot
- Using backgrounds
- Working with props
- Employing live models
- Lighting Bug: Lighting Your Shot
- Compose Yourself: Composing Your Shot
- Applying basic composition principles
- Following the rule of thirds
- Focus, people! Focusing your image
- Motion Picture: Capturing Video of Your Item
- Clean-Up on Image Five: Editing Images and Videos
- Starting with Pixlr E
- Editing Photos with Pixlr E
- Saving your changes in Pixlr E
- Editing videos using Adobe Express
- Chapter 11. Use Your Words: Composing Engaging Titles and Descriptions
- SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
- Choosing keywords
- Applying tags
- Headline Muse: Penning Persuasive Listing Titles
- Story Time: Telling a Story with Your Listing Description
- Uncovering your item's story
- Describing your item
- Composing your listing description
- Proofread, Please! Proofreading Your Listing
- Chapter 12. For Your Listing Pleasure: Adding and Managing Item Listenings
- New Attitude: Listing a New Item
- Starting the listing process
- Uploading images of your item
- Adding a video of your item
- Describing your item
- Adding the price, quantity, and SKU
- Adding variations
- Offering personalized items
- Setting shipping options
- Choosing a returns and exchanges policy
- Previewing and publishing your listing
- Ch-Ch-Ch-Ch-Changes: Editing a Listing
- Copycat: Copying a Listing
- Renewable Resources: Renewing a Listing
- Renewing a sold-out listing
- Renewing active and expired listings
- Pull the Plug: Deactivating a Listing
- Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
- Feature Comforts: Featuring a Listing in Your Etsy Shop
- Shop Mobile: Managing Listings with the Etsy Seller App
- Chapter 13. Order Up! Processing and Shipping Orders
- You've Got Sale: Finding Out You Have a Sale
- Baby Got Track: Keeping Track of Orders
- Show Me the Money; Receiving Payment
- Thanksgiving: Thanking the Buyer
- Handle Me with Care: Packaging Items for Shipment
- Choosing packing materials
- Using attractive, brand-friendly packaging
- Protecting the item
- Including extras in your parcel
- Offering gift-wrapping services
- Ship Happens: Choosing a Shipping Carrier
- Willing and Label: Using Etsy Shipping Labels
- Getting the best rate
- Choosing Etsy Shipping Label preferences
- Printing an Etsy Shipping Label
- Deliverance: Sending Your Package on Its Merry Way
- Profile Pick: Saving and Selecting a Shipping Profile
- Crafters without Borders: Shipping Internationally
- Mobile Carrier: Managing Orders on the Etsy Seller App
- Part 4. All Up in Your Business: Handling Business Matters
- Chapter 14. Super Market: Marketing Your Etsy Business
- Brandy, You're a Fine Girl: Building Your Brand
- Composing a tag line
- Creating a logo
- Infusing your brand in all you do
- Poetry In Promotion: Advertising on Etsy
- Setting up Etsy Ads
- Viewing Etsy Ads stats
- Deactivating Etsy Ads
- Changing your ad spend
- Discount of Monte Cristo: Offering Discounts
- Running a sale
- Creating a promo code
- Sending targeted offers
- Managing Your Discount Offers
- Editing a sale or ending a sale early
- Deactivating a promo code or targeted offer
- Social Studies: Promoting Your Etsy Shop and Listings on Social Media
- Connecting Your Etsy shop to Facebook, Pinterest, and Twitter
- Posting on social media from within Etsy
- Social media best practices
- Camera Ready: Sharing Videos with Explore
- Chapter 15. You've Been Served: Providing Exceptional Customer Service
- Sliding into your DMs: Accessing Etsy Messages
- Accessing, reading, and replying to messages
- Sending a new message
- Receiving email notifications
- Let's Talk: Communicating with Buyers
- Thanking the buyer
- Answering customer questions
- Confirming shipping and seeking feedback
- Bungle Fever: Handling a Botched Transaction and Other Tough Issues
- Dealing with a lost item
- Refunding lost or damaged items through Etsy's Purchase Protection program
- Handling returns and issuing refunds
- Canceling an order
- Responding to a negative review
- Dealing with a difficult customer
- Chapter 16. Business as Usual: Managing Your Etsy Shop
- Room and Dashboard: Exploring the Shop Manager Dashboard
- One Track Mind: Tracking and Analyzing Shop Stats
- High Finance: Viewing Your Etsy Financials
- It's Payday! Changing Your Deposit Schedule
- Recording Artist: Keeping Accurate Records
- Using a spreadsheet
- Using QuickBooks for Etsy
- Income-ing! Paying Taxes on Shop Income
- Structured Settlement: Choosing a Business Structure
- The Artist Is Out: Switching to Vacation Mode
- Hanging It Up: Closing Your Etsy Shop
- Chapter 17. Growing Your Etsy Business
- Howdy, Partner: Disclosing Shop Members and Production Partners
- Adding a shop member
- Disclosing a production partner
- Plus One: Leveling Up with Etsy Plus
- Subscribing to Etsy Plus
- Accessing your discounts
- Sprucing up your shop
- Enabling restock requests
- Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
- Going Global: Translating Your Shop for a Global Market
- (Art) Fair and Square: Using Square for In-Person Sales
- Part 5. Community Services: Exploring the Etsy Community
- Chapter 18. Community Building: Joining the Etsy Community
- Free Forum: Using Etsy Forums
- Accessing Etsy Forums
- Viewing, sharing, and replying to Etsy Forum posts
- Starting a new discussion
- Keeping track of Etsy Forum discussions
- Go, Team! Exploring Etsy Teams
- Searching for an Etsy Team
- Joining an Etsy Team
- Miss Manners: Respecting Community Etiquette
- Chapter 19. News Attitude: Keeping Up with Etsy News
- Dear Diary: Exploring the Etsy Journal
- Mail Bonding: Signing Up for Etsy Email Newsletters
- Sifting through different types of email newsletters
- Subscribing to email newsletters
- Social Skills: Staying in Touch Using Social Media
- Proto Tip: Joining Etsy Prototypes
- Chapter 20. Help Me! Getting Help on Etsy
- Search and Rescue: Finding Help on Etsy
- Help Us, Etsy-Wan Kenobi: Contacting Etsy Support
- Forum Letter: Finding Answers in the Etsy Forums
- Handy Dandy: Studying the Seller Handbook
- Part 6. The Part of Tens
- Chapter 21. Ten Terrific Tips for Etsy Sellers
- Have a Place for Everything
- Stock Up to Save Time
- Organize Your Paperwork
- Use What You Discover from Other Shops
- Offer Service with a Smile
- Connect, Connect, Connect
- Test and Experiment
- Learn to Say No
- Never Give In
- Have Fun!
- Chapter 22. Ten Strategies for Marketing Your Etsy Shop
- Offer Tiered Pricing
- Give to Get
- Provide a Guarantee
- Consider a Loyalty Program
- Impose a Deadline
- Send an Email Newsletter
- Wear Your items in the Real World
- … and on Social Media, Too
- Do More than Pose
- Help Your Community
- Index