The creative act A way of being

Rick Rubin

Book - 2023

"From the legendary music producer, a savant at helping people connect with the wellsprings of their creativity, comes a beautifully crafted book, many years in the making, that offers that same deep wisdom to all of us. "I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be." -Rick Rubin Many famed music producers, however brilliant, become known for a particular sound which has its day and then ages out. Rick Rubin, on the other hand, is most famous for something else: for creating a strong safe space where artists of wildly different genres and traditions can home in on who they really are and what they really offer. To surprise themselves, and thus th...e world. Rubin's true art is for helping people get out of their own way and commune with the powerful creative signal that is their birthright. Over the years, Rubin has thought deeply about where creativity comes from and where it doesn't, about what it takes to strike a deep nerve within ourselves. Perhaps above all, he has learned that being an artist isn't about your specific output, it's a relationship to the world. Creativity has a space in everyone's life, and everyone has the opportunity to make that space stronger. Indeed, it may be our most important responsibility. More than five years in the making, The Creative Act is a series of meditations that illuminate the path of the artist as a road we all can follow. It is a beautifully generous offering of the wisdom gleaned from a lifetime's work spent in the service of exhilaration and transcendence, distilled into a timeless classic that puts those feelings within closer reach for all of us"--

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Subjects
Published
New York : Penguin Press 2023.
Language
English
Main Author
Rick Rubin (author)
Other Authors
Neil Strauss (author)
Physical Description
404 pages ; 23 cm
ISBN
9780593652886
Contents unavailable.
Review by Publisher's Weekly Review

Grammy-winning music producer Rubin debuts with a meditative manual on how to boost one's creativity. "Your entire life is a form of self-expression," Rubin contends, applying lessons he's learned in the recording studio to inject creativity into everyday life. Observing that listeners sometimes require time to come around to a novel new song, Rubin suggests that the "ideas that least match our expectations are the most innovative" and encourages readers to consider "radically new" ideas even if they turn one off at first. A project is only done "when you feel it is," he posits, entreating readers to seek out the perspectives of others when nearing completion while recognizing that not all feedback will be helpful because innovative work is "likely to alienate as many people as it attracts." Rubin stresses that readers should find what works for them, as when he urges readers to incorporate into their routines creativity-inducing habits that might include exercise, meditating, or "looking at sunlight before screenlight." The dispatches read like ancient spiritual texts in their Zen-like wisdom, as when Rubin writes, "Accessing childlike spirit in our art and our lives is worth aspiring to." Music fans will rejoice. (Jan.)

(c) Copyright PWxyz, LLC. All rights reserved
Review by Kirkus Book Review

The renowned music producer offers an apothegmatic study of creativity. "However you frame yourself as an artist, the frame is too small," writes Rubin, producer of albums across genres, from rap to metal to country. Rather than issue gnomic instructions in the manner of Brian Eno's "oblique strategies" set of cards, Rubin, always encouraging, begins by insisting that creativity "is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human." Though readers may feel slightly cowed next to someone like, say, Paul McCartney, whom the author interviewed at length in a recent Hulu series, Rubin has an apt reply: "You exist as a creative being in a creative universe. A singular work of art." There are ways to position oneself in this creative universe and work to best advantage. The author counsels that it's never a bad idea to read the very best books, view the very best movies, and study the very best paintings. The only shortcoming in this strategy is that "no one has the same measures of greatness." Regardless, Rubin urges that the point of art is not to create a product to sell but instead to find a transcendent path to something wonderful within ourselves. "We're not playing to win," he writes, "we're playing to play." This means getting into child mode and preparing for the possibility that one game might be less fun than another. It also involves getting into the habit of not saying no to oneself or imposing limits just because you haven't done something. "If there's a skill or piece of knowledge you need for a particular project, you can do the homework and work toward it over time," writes the author. "You can train for anything." Learn, do, have fun: terrific encouragement for anyone embarking on a creative project, no matter what it might be. Copyright (c) Kirkus Reviews, used with permission.

Copyright (c) Kirkus Reviews, used with permission.

Everyone Is a Creator Those who do not engage in the traditional arts might be wary of calling themselves artists. They might perceive creativity as something extraordinary or beyond their capabilities. A calling for the special few who are born with these gifts. Fortunately, this is not the case. Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It's our birthright. And it's for all of us. Creativity doesn't exclusively relate to making art. We all engage in this act on a daily basis. To create is to bring something into existence that wasn't there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam. What you make doesn't have to be witnessed, recorded, sold, or encased in glass for it to be a work of art. Through the ordinary state of being, we're already creators in the most profound way, creating our experience of reality and composing the world we perceive. In each moment, we are immersed in a field of undifferentiated matter from which our senses gather bits of information. The outside universe we perceive doesn't exist as such. Through a series of electrical and chemical reactions, we generate a reality internally. We create forests and oceans, warmth and cold. We read words, hear voices, and form interpretations. Then, in an instant, we produce a response. All of this in a world of our own creation. Regardless of whether or not we're formally making art, we are all living as artists. We perceive, filter, and collect data, then curate an experience for ourselves and others based on this information set. Whether we do this consciously or unconsciously, by the mere fact of being alive, we are active participants in the ongoing process of creation. To live as an artist is a way of being in the world. A way of perceiving. A practice of paying attention. Refining our sensitivity to tune in to the more subtle notes. Looking for what draws us in and what pushes us away. Noticing what feeling tones arise and where they lead. Attuned choice by attuned choice, your entire life is a form of self-expression. You exist as a creative being in a creative universe. A singular work of art. Tuning In Think of the universe as an eternal creative unfolding. Trees blossom. Cells replicate. Rivers forge new tributaries. The world pulses with productive energy, and everything that exists on this planet is driven by that energy. Every manifestation of this unfolding is doing its own work on behalf of the universe, each in its own way, true to its own creative impulse. Just as trees grow flowers and fruits, humanity creates works of art. The Golden Gate Bridge, the White Album, Guernica, Hagia Sophia, the Sphinx, the space shuttle, the Autobahn, "Clair de lune," "Respect," the Roman Colosseum, the Phillips screwdriver, the iPad, Philadelphia cheesesteak. Look around you: there are so many remarkable accomplishments to appreciate. Each of these is humanity being true to itself, as a hummingbird is true to itself by building a nest, a peach tree by bearing fruit, and a nimbus cloud by producing rain. Every nest, every peach, every raindrop, and every great work is different. Some trees may appear to make more beautiful fruits than others, and some humans may appear to compose greater works than others. The taste and beauty are in the eye of the beholder. How does the cloud know when to rain? How does the tree know when spring begins? How does the bird know when it's time to build a new nest? The universe functions like a clock: To everything- There is a season- And a time to every purpose under heaven A time to be born, a time to die A time to plant, a time to reap A time to kill, a time to heal A time to laugh, a time to weep A time to build up, a time to break down A time to dance, a time to mourn A time to cast away stones A time to gather stones together These rhythms are not set by us. We are all participating in a larger creative act we are not conducting. We are being conducted. The artist is on a cosmic timetable, just like all of nature. If you have an idea you're excited about and you don't bring it to life, it's not uncommon for the idea to find its voice through another maker. This isn't because the other artist stole your idea, but because the idea's time has come. In this great unfolding, ideas and thoughts, themes and songs and other works of art exist in the ether and ripen on schedule, ready to find expression in the physical world. As artists, it is our job to draw down this information, transmute it, and share it. We are all translators for messages the universe is broadcasting. The best artists tend to be the ones with the most sensitive antennae to draw in the energy resonating at a particular moment. Many great artists first develop sensitive antennae not to create art but to protect themselves. They have to protect themselves because everything hurts more. They feel everything more deeply. Often art arrives in movements. Bauhaus architecture, abstract expressionism, French New Wave cinema, punk rock, Beat poetry to name a few from recent history. These movements appear like a wave; some artists are able to read the culture and position themselves to ride that swell. Others might see the wave and choose to swim against the current. We are all antennae for creative thought. Some transmissions come on strong, others are more faint. If your antenna isn't sensitively tuned, you're likely to lose the data in the noise. Particularly since the signals coming through are often more subtle than the content we collect through sensory awareness. They are energetic more than tactile, intuitively perceived more than consciously recorded. Most of the time, we are gathering data from the world through the five senses. With the information that's being transmitted on higher frequencies, we are channeling energetic material that can't be physically grasped. It defies logic, in the same way that an electron can be in two places at once. This elusive energy is of great worth, though so few people are open enough to hold it. How do we pick up on a signal that can neither be heard nor be defined? The answer is not to look for it. Nor do we attempt to predict or analyze our way into it. Instead, we create an open space that allows it. A space so free of the normal overpacked condition of our minds that it functions as a vacuum. Drawing down the ideas that the universe is making available. This freedom is not as difficult to achieve as one might think. We all start with it. As children, we experience much less interference between receiving ideas and internalizing them. We accept new information with delight instead of making comparisons to what we already believe; we live in the moment rather than worrying about future consequences; we are spontaneous more than analytical; we are curious, not jaded. Even the most ordinary experiences in life are met with a sense of awe. Deep sadness and intense excitement can come within moments of each other. There's no facade and no attachment to a story. Artists who are able to continually create great works throughout their lives often manage to preserve these childlike qualities. Practicing a way of being that allows you to see the world through uncorrupted, innocent eyes can free you to act in concert with the universe's timetable. There's a time for certain ideas to arrive, and they find a way to express themselves through us. The Source of Creativity We begin with everything: everything seen, everything done, everything thought, everything felt, everything imagined, everything forgotten, and everything that rests unspoken and unthought within us. This is our source material, and from it, we build each creative moment. This content does not come from inside us. The Source is out there. A wisdom surrounding us, an inexhaustible offering that is always available. We either sense it, remember it, or tune in to it. Not only through our experiences. It may also be dreams, intuitions, subliminal fragments, or other ways still unknown by which the outside finds its way inside. To the mind, this material appears to come from within. But that's an illusion. There are tiny fragments of the vastness of Source stored within us. These precious wisps arise from the unconscious like vapor, and condense to form a thought. An idea. It may be helpful to think of Source as a cloud. Clouds never truly disappear. They change form. They turn into rain and become part of the ocean, and then evaporate and return to being clouds. The same is true of art. Art is a circulation of energetic ideas. What makes them appear new is that they're combining differently each time they come back. No two clouds are the same. This is why, when we are struck by a new piece of art, it can resonate on a deeper level. Perhaps this is the familiar, coming back to us in an unfamiliar form. Or maybe it is something unknown that we didn't realize we were looking for. A missing piece in a puzzle that has no end. Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both. Awareness In most of our daily activities we choose the agenda and develop a strategy to achieve the goal at hand. We create the program. Awareness moves differently. The program is happening around us. The world is the doer and we are the witness. We have little or no control over the content. The gift of awareness allows us to notice what's going on around and inside ourselves in the present moment. And to do so without attachment or involvement. We may observe bodily sensations, passing thoughts and feelings, sounds or visual cues, smells and tastes. Through detached noticing, awareness allows an observed flower to reveal more of itself without our intervention. This is true of all things. Awareness is not a state you force. There is little effort involved, though persistence is key. It's something you actively allow to happen. It is a presence with, and acceptance of, what is happening in the eternal now. As soon as you label an aspect of Source, you're no longer noticing, you're studying. This holds true of any thought that takes you out of presence with the object of your awareness, whether analysis or simply becoming aware that you're aware. Analysis is a secondary function. The awareness happens first as a pure connection with the object of your attention. If something strikes me as interesting or beautiful, first I live that experience. Only afterward might I attempt to understand it. Though we canÕt change what it is that we are noticing, we can change our ability to notice. We can expand our awareness and narrow it, experience it with our eyes open or closed. We can quiet our inside so we can perceive more on the outside, or quiet the outside so we can notice more of what's happening inside. We can zoom in on something so closely it loses the features that make it what it appears to be, or zoom so far out it seems like something entirely new. The universe is only as large as our perception of it. When we cultivate our awareness, we are expanding the universe. This expands the scope, not just of the material at our disposal to create from, but of the life we get to live. The ability to look deeply is the root of creativity. To see past the ordinary and mundane and get to what might otherwise be invisible. The Vessel and the Filter Each of us has a container within. It is constantly being filled with data. It holds the sum total of our thoughts, feelings, dreams, and experiences in the world. Let's call this the vessel. Information does not enter the vessel directly, like rain filling into a barrel. It is filtered in a unique way for each of us. Not everything makes it through this filter. And what does get through doesn't always do so faithfully. We each have our own method of reducing Source. Our memory space is limited. Our senses often misperceive data. And our minds don't have the processing power to take in all the information surrounding us. Our senses would be overwhelmed by light, color, sound, and smell. We would not be able to distinguish one object from another. To navigate our way through this immense world of data, we learn early in life to focus on information that appears essential or of particular interest. And to tune out the rest. As artists, we seek to restore our childlike perception: a more innocent state of wonder and appreciation not tethered to utility or survival. Our filter inevitably reduces Source intelligence by interpreting the data that arrives instead of letting it pass freely. As the vessel fills with these recast fragments, relationships are created with the material already collected. These relationships produce beliefs and stories. They may be about who we are, the people around us, and the nature of the world we live in. Eventually, these stories coalesce into a worldview. As artists, we want to hold these stories softly and find space for the vast amount of information that doesn't fit easily within the limits of our belief system. The more raw data we can take in, and the less we shape it, the closer we get to nature. One can think of the creative act as taking the sum of our vessel's contents as potential material, selecting for elements that seem useful or significant in the moment, and re-presenting them. This is Source drawn through us and made into books, movies, buildings, paintings, meals, businesses-whatever projects we embark on. If we choose to share what we make, our work can recirculate and become source material for others. Source makes available. The filter distills. The vessel receives. And often this happens beyond our control. It is helpful to know this default system can be bypassed. With training, we can improve our interface with Source and radically expand the vessel's ability to receive. Changing the instrument is not always the easiest way to change the sound, but it can be the most powerful. No matter what tools you use to create, the true instrument is you. And through you, the universe that surrounds us all comes into focus. The Unseen Excerpted from The Creative Act: A Way of Being by Rick Rubin All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.