Smart Brevity The power of saying more with less
Book - 2022
"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications..."--
- Subjects
- Genres
- Self-help publications
- Published
-
New York :
Workman Publishing
[2022]
- Language
- English
- Main Author
- Other Authors
- ,
- Physical Description
- 218 pages : color illustrations ; 21 cm
- ISBN
- 9781523516971
- Introduction: The Fog of Words
- Part 1. What Is Smart Brevity?
- 1. Short, Not Shallow
- 2. Smart Brevity, Explained
- 3. The Road to Smart Brevity
- 4. Audience First
- Part 2. How to Do It
- 5. Be Worthy
- 6. Grab Me!
- 7. ONE Big Thing
- 8. Why It Matters
- 9. Go Deeper
- 10. The Right Words
- 11. Emojis
- Part 3. Smart Brevity in Action
- 12. Mike's Playbook
- 13. The Art of the Newsletter
- 14. Be Heard @Work
- 15. Smart Brevity Your Email
- 16. Smart Brevity Your Meetings
- 17. Smart Brevity Your Speeches
- 18. Smart Brevity Your Presentations
- 19. Smart Brevity Your Social Media
- 20. Smart Brevity Your Visuals
- 21. How to Run a Company on Smart Brevity
- 22. Communicate Inclusively
- 23. The Cheat Sheet
- 24. Take Smart Brevity for a Spin
- Acknowledgments