The brain-friendly workplace Why talented people quit and how to get them to stay

Friederike Fabritius

Book - 2022

"A smart, science-based approach to retaining your talent and making the world of work a better place. Today's work isn't working. Stress and burnout are driving talented professionals out of the workforce while the corporate standard of extreme hours, sleep deprivation, and nonstop travel proves unsustainable. But innovative leaders are using this once-in-a-century opportunity to create a future of work that's better for everyone. The workplace of tomorrow is a hybrid ecosystem that thrives on flexibility and diversity of thought, enabling all employees to reach peak performance. Every person's brain is different and by taking an inclusive view towards neurosignature diversity, organizations can get a competitive a...dvantage. In The Brain-Friendly Workplace, Friederike Fabritius offers a science-based and field-tested blueprint for tomorrow's workplace. Leaders capable of enacting change or individuals searching for ways to work smarter will discover that even small and inexpensive changes can lead to advantages like better employee performance, higher job satisfaction, and stronger talent retention. If you have been longing for a better way of working where you and your people are both happy and productive, The Brain-Friendly Workplace can make that vision a reality"--

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Subjects
Published
Lanham : Rowman & Littlefield [2022]
Language
English
Main Author
Friederike Fabritius (author)
Other Authors
Scott Barry Kaufman, 1979- (writer of foreword)
Item Description
Includes interviews with Julie Linn Teigland, Dr. Scott Barry Kaufman, Stephan Aarstoll, Dr. Janin Schwartau, Arianna Huffington, Dr. Hubertus Meinecke, Dr. John Medina, Claude Silver, Amber Grewal, and Jeff Furman.
Physical Description
xi, 229 pages : illustrations ; 23 cm
Bibliography
Includes bibliographical references (pages 199-216) and index.
ISBN
9781538159538
  • Foreword
  • Introduction
  • 1. The Neurogap
  • Interview: Julie Linn Teigland, managing partner, EY Europe, Middle East, India, and Africa
  • 2. Your Neurosignature: The Good, the Bad, and the Ugly
  • Interview: Dr. Scott Barry Kaufman, author, scientist, and host/creator of The Psychology Podcast
  • 3. Outcome Culture
  • Interview: Stephan Aarstol, CEO, Tower Paddle Boards and Tower Electric Bikes
  • 4. Fun, Fear, and Focus
  • Interview: Dr. Janin Schwartau, global head of learning and transformation, thyssenkrupp
  • 5. Nurture Your Neurobalance
  • Interview: Arianna Huffington, CEO, Thrive Global
  • 6. Good Stress
  • Interview: Dr. Hubertus Meinecke, managing director and senior partner; chairman, Western Europe, South America, and Africa, Boston Consulting Group (BCG)
  • 7. Wired to Be Tribal
  • Interview: Dr. John Medina, Brain Rules author and molecular biologist
  • 8. The Social Neurogap
  • Interview: Claude Silver, chief heart officer, VaynerMedia
  • 9. What about the Children?
  • Interview: Amber Grewal, managing director and partner, chief recruiting/talent officer, BCG
  • 10. Group Flow: The Antidote to Groupthink
  • Interview: Jeff Furman, president, Ben & Jerry's Foundation
  • Acknowledgments
  • Notes
  • Bibliography
  • Index
  • About the Author
Review by Booklist Review

Neuroscientist Fabritius advocates for the importance of embracing neurodiversity in the workplace in this thought-provoking book. Neurodiversity in the workplace is best described as the presence of differing approaches to communicating, thinking, and reasoning. The author defines four basic neurosignatures, which are determined by which neurotransmitters and hormones are most dominant in an individual's brain (dopamine, serotonin, estrogen, and/or testosterone). She asserts that employers must take extra care to balance all four neurosignatures among employees and managers. By way of her own workplace experiences and interviews with corporate executives and founders, she weaves together a fascinating narrative about the success or failure of specific work environments. Management style, physical office structures, work schedules, and several other factors can be designed to make a workplace attractive and comfortable for every neurosignature. The author draws from a wide variety of neuroscience, sociology, and psychology research, addressing significant issues such as gender roles, introversion/extroversion, physical health, and stress. A chapter on groupthink is particularly compelling and will likely provide a wake-up call to employers. This well-written and timely book is recommended for business and general collections.

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

Businesses are facing a "once-in-a-century opportunity... to create a better future," writes neuroscientist Fabritius (The Leading Brain) in this impassioned call for change in the workplace. In order to help employees "reach peak performance and experience greater joy and well-being" and aid management in reversing the "mass exodus of expensively trained and educated professionals," Fabritius lays out a plan to help readers identify their "neurosignature" (the mix of dopamine, serotonin, testosterone, and estrogen that "shapes one's personality") based on their habits and create an optimal work environment for each type. High-dopamine people should be given "creative freedom and autonomy," for example, while those high in serotonin make great managers. Fabritius shares anecdotes about companies that have made changes in the way they do business and are enjoying the benefits--one saw increased productivity after reducing workdays to five hours--and inspiring interviews with "thought leaders," such as Jeff Furman, former lead counsel at Ben & Jerry's, and Arianna Huffington, the CEO of Thrive Global. The "Brain Boost" sections that round out each chapter include advice on staying happy and healthy (taking cold showers and getting outside can help with energy and focus). Business leaders should make room on their desks for this guide. (Oct.)

(c) Copyright PWxyz, LLC. All rights reserved
Review by Library Journal Review

People are leaving the workforce for many reasons, but what if they simply weren't wired for the job they had? There's also the possibility that their employer could have done more to foster an environment ideal for optimal brain functionality. That's the premise for this book, which neuroscientist Fabritius (The Leading Brain) describes as her "science-backed, field-tested blueprint" for reinventing work. She provides a comprehensive introduction to how neuroscience affects people in the workplace and introduces the concept of a "neurosignature," a mix of four neurotransmitters and hormones that work together to provide a baseline for one's personality and thoughts. This eventually affects how one responds to stress and information acquired on the job and relates to coworkers. She does an excellent job in providing observations on perceived gender roles and even dietary suggestions for improving mental capacity. The book is also infused with many "aha" moments, illustrative sketches, and sections with titles like "Mind Benders," "Brain Boosts," and "Mental Breaks." Each chapter includes an interview with either a medical expert or a business leader to provide additional insight. VERDICT A compelling read for anyone interested in understanding how brain chemistry can improve job performance and workplace satisfaction.--Jen Clifton

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