The journey mapping playbook : a practical guide to preparing, facilitating and unlocking the value of customer journey mapping

The journey mapping playbook A practical guide to preparing, facilitating and unlocking the value of customer journey mapping

Jerry Angrave

Book - 2020

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658.812/Angrave
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Location Call Number   Status
2nd Floor 658.812/Angrave Due Jun 12, 2025
Subjects
Customer relations.
Published
Berlin ; Boston : De Gruyter [2020]
Language
English
Main Author
Jerry Angrave (author)
Physical Description
155 pages : colour illustrations ; 17 x 24 cm
ISBN
9783110641110
  • Foreword
  • Introduction
  • Chapter 1. Setting the scene
  • Chapter II. Preparing and planning the workshop
  • Chapter III. The workshop
  • Chapter IV. Acting
  • Closing thoughts.

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