Ask Iwata Words of wisdom from Satoru Iwata, Nintendo's legendary CEO
Book - 2019
Satoru Iwata was the global president and CEO of Nintendo and a gifted programmer who played a key role in the creation of many of the world's best-known games. He led the production of innovative platforms such as the Nintendo DS and the Wii, and laid the groundwork for the development of the wildly successful Pokémon Go game and the Nintendo Switch. Known for his analytical and imaginative mind, but even more for his humility and people-first approach to leadership, Satoru Iwata was beloved by game fans and developers worldwide. In this motivational collection, Satoru Iwata addresses diverse subjects such as locating bottlenecks, how success breeds resistance to change, and why programmers should never say no. Drawn from the "I...wata Asks" series of interviews with key contributors to Nintendo games and hardware, and featuring conversations with renowned Mario franchise creator Shigeru Miyamoto and creator of EarthBound Shigesato Itoi, Ask Iwata offers game fans and business leaders an insight into the leadership, development, and design philosophies of one of the most beloved figures in gaming history. --adapted from book jacket flap.
- Subjects
- Genres
- Quotations
- Published
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San Francisco, CA :
VIZ Media, LLC
[2019]
- Language
- English
Japanese - Corporate Author
- Main Author
- Corporate Author
- Other Authors
- Item Description
- This English edition is published by arrangement with Hobonichi Co., Ltd. Tokyo in care of Tuttle-Mori Agency, Inc. Tokyo.
Translated from the Japanese. - Physical Description
- xv, 154 pages : illustrations ; 22 cm
- Bibliography
- Includes bibliographical references.
- ISBN
- 9781974721542
- Preface
- Chapter 1. Iwata, Future President
- High school years: Discovering the programmable calculator
- College years: Making friends at the computer store
- The dawn of HAL Laboratory and the release of the Famicom
- Becoming president with 1.5 billion yen of debt
- Interviewing every employee twice a year
- Running away would mean a lifetime of regret
- Iwata's Words of Wisdom: Part 1
- Chapter 2. The Leadership of Iwata
- What do we do well?
- Locating the bottlenecks
- The taste of success brings resistance to change
- Shocking people, in a good way
- The most important aspect of a job interview
- People who can accept constructive criticism
- When a project is going well
- The question of respecting others
- Iwata's Words of Wisdom: Part 2
- Chapter 3. Iwata, The Individual
- A drive to understand why things happen
- The ability to find rewards
- How programming informs management style
- If it makes sense for you, then go for it
- The meaning of "Programmers should never say no"
- Determine priorities and minimize regret
- Iwata's Words of Wisdom: Part 3
- Chapter 4. The People Iwata Believes in
- Good 4 solve multiple problems in a flash
- What Miyamoto sees over your shoulder
- Miyamoto's keen understanding of computers
- Two ways of resuscitating EarthBound
- EarthBound and expanding the gaming population
- How I described my view of work to Shigesato Itoi
- The lessons of Hiroshi Yamauchi
- Iwata's Words of Wisdom: Part 4
- Chapter 5. The Games Iwata Strives to Make
- The game console we envisioned
- Creating a platform for play
- What starts as an absurdity can still bear fruit
- The hazards of staying the course
- If I could turn back time, I'd make it the same
- How the two of us made Super Smash Bros
- Our motto for Wario was "Do whatever Nintendo can't do"
- Light users and core users
- Iwata's Words of Wisdom: Part 5
- Chapter 6. Remembering Iwata
- Shigeru Miyamoto Remembers Iwata: "He wasn't my boss. He was a friend."
- Being good at different things
- Naming the new
- Difference without antagonism
- Working together on Pokémon Snap
- Books, meetings, and a spirit of service
- "Visual control" and company-wide interviews
- The Iwata I knew
- Shigesato Itoi Remembers Iwata: "He wanted to make everybody happy."
- My trust deepened every time we met
- Ensuring an environment for all
- Like a younger brother, no matter the setting
- Always talking, because he was having fun
- Even sick, Iwata was himself
- Fostering happiness
- Chapter 7. Iwata, The Person
- Unable to let questions go unasked
- Iwata's Words of Wisdom: Part 6