From hang time to prime time Business, entertainment, and the birth of the modern-day NBA
Book - 2020
Explores the NBA's surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Croatto takes us behind the scenes to the meetings that led to the monumental American Basketball Association-National Basketball Association merger in 1976, revolutionizing the NBA's image. He pays homage to legendary talents includi...ng Julius "Dr. J" Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS's personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status.
- Subjects
- Genres
- Instructional and educational works
- Published
-
New York :
Atria Books
2020.
- Language
- English
- Main Author
- Edition
- First Atria Books hardcover edition
- Physical Description
- xii, 370 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 23 cm
- Bibliography
- Includes bibliographical references (pages 321-322) and index.
- ISBN
- 9781982103958
- Introduction: Our Game
- Chapter 1. The Politician, The Doctor, and the Brat
- Chapter 2. The Players Get Their Close-Up
- Chapter 3. Setting up the Business Plan
- Chapter 4. Getting Ready for Star Time
- Chapter 5. Oh Shit ... Here We Go
- Chapter 6. Finding a Soundtrack, Gaining a Culture
- Chapter 7. Making a Super Bowl
- Chapter 8. The Accidental God
- Chapter 9. Let's Go to the Videotape!
- Chapter 10. Imports and Exports
- Chapter 11. Ready for Prime Time
- Postgame
- Chapter 12. It's My Game Now
- Acknowledgments
- Bibliography
- Interviews
- Notes
- Photo Credits
- Index
Review by Library Journal Review