Play Ball! The Rise of Baseball as America’s Pastime. Episode 18, The Business behind the National Pastime

Play Ball! The Rise of Baseball as America’s Pastime Episode 18, The Business behind the National Pastime Episode 18, The Business behind the National Pastime.

Streaming video - 2019

There’s a business side to baseball that goes back to the amateur clubs of the game’s earliest years. In this episode on the economics of America’s pastime, explore early resentment about paying for tickets; the rise of advertising and promotions to increase fan allegiance; and the emergence of brand-empowering logos, colors, and nicknames.

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A Kanopy streaming video

Cover Image

Subjects
Physical education and training.
Education films.
Genres
Education films
Published
[San Francisco, California, USA] : The Great Courses 2019.
2020.
Language
English
Other Authors
The Great Courses (film director), Bruce Markusen (actor)
Online Access
A Kanopy streaming video
Cover Image
Item Description
Title from title frames.
Film
In Process Record.
Physical Description
1 online resource (streaming video file) (33 minutes): digital, .flv file, sound
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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