Positioning Your Offering
Streaming video - 2015
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program..
Saved in:
- Subjects
- Genres
- Educational films
- Published
-
[San Francisco, California, USA] :
The Great Courses
2015.
2016. - Language
- English
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- In Process Record.
Title from title frames.
Film - Physical Description
- 1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
- Playing Time
- 00:29:52
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).