Deriving Value from Your Customers
Streaming video - 2015
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value..
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- Subjects
- Genres
- Educational films
- Published
-
[San Francisco, California, USA] :
The Great Courses
2015.
2016. - Language
- English
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- In Process Record.
Title from title frames.
Film - Physical Description
- 1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
- Playing Time
- 00:29:59
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).