The codes of gender Identity and performance in pop culture

Streaming video - 2016

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on th...e fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines.

Saved in:
Subjects
Genres
Documentary films
Published
[San Francisco, California, USA] : Kanopy Streaming 2016.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
Loretta Alper (-), Sut Jhally, Andrew Killoy, Scott Morris, David Rabinovitz, Aaron Vega
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (2 video files, approximately 119 minutes) : digital, .flv file, sound
Format
Mode of access: World Wide Web.
Audience
Higher education.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).