Qualitative Consumer Research. Episode 6.

Qualitative Consumer Research Episode 6. Episode 6.

Streaming video - 2015

A video from ECU’s archive of documentaries and teaching films. In this program Professor Belk discusses the mechanics of crafting a good research report and the components required to provide impact. The importance of the research report in relation to field work and analysis is stressed as this is the only component of qualitative consumer research that is seen by the reader. Produced by David Crewes.

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A Kanopy streaming video

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Subjects
Consumers > Research.
Consumer behavior > Research.
Marketing research.
Published
[San Francisco, California, USA] : Kanopy Streaming 2015.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
David Crewes (-)
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 27 min.) : digital, stereo., sound, color
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

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