Qualitative Consumer Research Episode 3. Episode 3.
Streaming video - 2015
A video from ECU’s archive of documentaries and teaching films. In this program Professor Melanie Wallendorf describes the preparation required to conduct a field interview, the mechanics of the interview session and the skills needed to guide an interview in the desired direction. Hints are given to encourage the in depth responses necessary for 'thick description'. Produced by David Crewes.
Saved in:
- Subjects
- Published
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[San Francisco, California, USA] :
Kanopy Streaming
2015.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Online Access
- A Kanopy streaming video
Cover Image - Physical Description
- 1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).