Qualitative Consumer Research Episode 12. Episode 12.

Streaming video - 2015

A video from ECU’s archive of documentaries and teaching films. A panel of four consumer research professors discuss the advantages and limitations of quantitative and qualitative research methods. A studio audience then questions the panel on a series of topics including the commercial application of both methods. Produced by David Crewes.

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Subjects
Published
[San Francisco, California, USA] : Kanopy Streaming 2015.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
David Crewes (-)
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 28 min.) : digital, stereo., sound, color
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).