The Psychology Behind Today's Advertising
Streaming video - 2015
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest.
Saved in:
- Subjects
- Genres
- Documentary films
- Published
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[San Francisco, California, USA] :
Kanopy Streaming
2015.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- Title from title frames.
- Physical Description
- 1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).