Big bucks, big pharma Marketing disease & pushing drugs

Streaming video - 2014

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.

Saved in:
Subjects
Genres
Documentary films
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
Loretta Alper (-), Peter Brandoli, Jeremy Earp, Amy Goodman, Sut Jhally, Andrew Killoy, David Rabinovitz, Ronit Ridberg
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 46 min.)
Format
Mode of access: World Wide Web.
Audience
Grade 9+
Higher education.
Production Credits
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).