Behind the screens : Hollywood goes hypercommercial

Behind the screens Hollywood goes hypercommercial

Streaming video - 2014

Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.

Saved in:
Save to List Email this

Online Access

A Kanopy streaming video

Cover Image

Subjects
Advertising > Motion pictures > United States.
Commercialism.
Motion picture industry > California > Los Angeles.
Motion picture industry > United States.
Motion pictures > United States > Marketing.
Product placement.
Documentary films.
Genres
Documentary films
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
Susan Ericsson (-), Sut Jhally, Matt Soar
Online Access
A Kanopy streaming video
Cover Image
Physical Description
1 online resource (1 video file, 37 min.)
Format
Mode of access: World Wide Web.
Audience
Grade 9+
Higher education.
Production Credits
Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).

Similar Items