The power of persuasion
Streaming video - 2014
Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment, liking, and consensus - may seem like the jargon of social scientists, but Dr. Cialdini brings them to life. In this dynamic, often humorous presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn... why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.
- Subjects
- Published
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[San Francisco, California, USA] :
Kanopy Streaming
2014.
- Language
- English
- Corporate Author
- Corporate Author
- Other Authors
- Online Access
- A Kanopy streaming video
Cover Image - Item Description
- Title from title frames.
- Physical Description
- 1 online resource (1 video file, approximately 55 min.) : digital, .flv file, sound
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).