The power of persuasion

Streaming video - 2014

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment, liking, and consensus - may seem like the jargon of social scientists, but Dr. Cialdini brings them to life. In this dynamic, often humorous presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn... why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.

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Subjects
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Corporate Author
Kanopy (Firm)
Corporate Author
Kanopy (Firm) (-)
Other Authors
Robert B. Cialdini (speaker)
Online Access
A Kanopy streaming video
Cover Image
Item Description
Title from title frames.
Physical Description
1 online resource (1 video file, approximately 55 min.) : digital, .flv file, sound
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).