Strategies for selling

Kanopy (Firm)

Streaming video - 2014

Sales is the life blood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. Yet selling is a footnote in the curriculum of many MBA programs. As Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. You need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing the opportunity, positioning the solution..., aligning with the power base, and overcoming resistance to buying.

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Online Access
A Kanopy streaming video
Cover Image
Published
[San Francisco, California, USA] : Kanopy Streaming 2014.
Language
English
Item Description
Title from title frames.
Physical Description
1 online resource (1 video file, approximately 47 min.) : digital, .flv file, sound
Format
Mode of access: World Wide Web.
Access
AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).
Corporate Author
Kanopy (Firm) (-)
Other Authors
Jim Healy (speaker)