Merchandising The store as persuasion
Streaming video - 2014
A well merchandised retail store is a finely tuned selling machine. This program shows consumers how to "read" the selling environment and teaches students of marketing that merchandising is a complex mix of art and science.
Saved in:
- Subjects
- Genres
- Video recordings for the hearing impaired
- Published
-
[San Francisco, California, USA] :
Kanopy Streaming
2014.
- Language
- English
- Corporate Author
- Corporate Author
- Online Access
- A Kanopy streaming video
Cover Image - Physical Description
- 1 online resource (1 video file, 25 min. 2 sec.) : digital, stereo., sound, color
- Format
- Mode of access: World Wide Web.
- Access
- AVAILABLE FOR USE ONLY BY IOWA CITY AND RESIDENTS OF THE CONTRACTING GOVERNMENTS OF JOHNSON COUNTY, UNIVERSITY HEIGHTS, HILLS, AND LONE TREE (IA).