Change How to make big things happen
Book - 2021
Lays out a paradigm-busting new theory about the complex way innovative ideas, movements, and behaviors spread from the edges of society to impact everyone, and how to use these ideas to effect change in the world.
Saved in:
- Subjects
- Published
-
New York ; Boston ; London :
Little, Brown Spark
[2021]
- Language
- English
- Main Author
- Edition
- First edition
- Physical Description
- viii, 343 pages : illustration ; 25 cm
- Bibliography
- Includes bibliographical references (pages 305-334) and index.
- ISBN
- 9780316457330
- Preface
- Introduction
- Part I. Pervasive Myths That Prevent Change
- Chapter 1. The Myth of the Influencer: The (Un) Popularity Paradox
- Chapter 2. The Myth of Virality: The Unexpected Weakness of Weak Ties
- Chapter 3. The Myth of Stickiness: Why Great Innovations Fail
- Part II. The Changemaker's Playbook
- Chapter 4. How Change Happens: The Discovery of Complex Contagions
- Chapter 5. Complex Contagion in Action: Memes, Bots, and Political Change
- Chapter 6. Contagion Infrastructure: The Importance of Wide Bridges
- Chapter 7. The Principle of Relevance: The Power of People Like Us and Unlike Us
- Part III. The 25 Percent Tipping Point
- Chapter 8. In Search of a New Normal
- Chapter 9. Wittgenstein, #MeToo, and the Secret of Cultural Change
- Chapter 10. The Blind Spot in the Mind's "I": Unexpected Triggers for Tipping Points
- Part IV. Discord, Disruption, and Discovery
- Chapter 11. Optimizing Innovation: Social Networks for Discovery
- Chapter 12. Bias, Belief, and the Willingness to Change
- Chapter 13. The Seven Fundamental Strategies for Change
- Acknowledgments
- Notes and Further Reading
- Index
