LinkedIn profile optimization for dummies

Donna Serdula

Book - 2020

Optimize your LinkedIn profile, and get results Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in, but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how othe...rs see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you, and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one, giving you a better chance to see results. Create a powerful LinkedIn profile Discover your personal keywords Showcase your experience and accomplishments Be seen on the world's largest professional social network You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.

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Location Call Number   Status
2nd Floor 006.754/Serdula Due Jul 21, 2022
Series
--For dummies
Subjects
Published
Hoboken, New Jersey : John Wiley & Sons, Inc 2020.
Edition
2nd edition
Language
English
Item Description
Previous edition: 2017.
Physical Description
xiii, 378 pages : illustrations ; 24 cm
Bibliography
Includes index.
ISBN
9781119651420
1119651425
Main Author
Donna Serdula (author)
Review by Publisher Summary 1

"Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn's capabilities to meet your goals, whether they be job search, reputation management, or sales--including how to: create a memorable, successful profile; optimize personal keywords; showcase your experience, accomplishments, and unique value; use LinkedIn features to grow your network; and more. You never get a second chance to make a first impression--and people are Googling you right now. Get a fresh online look and get results!"--

Review by Publisher Summary 2

Give your LinkedIn profile the makeover it deserves—and get the attention you deserve  Look at your profile: you know it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done? Profile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to: Create a memorable, successful profile Optimize personal keywords Showcase your experience, accomplishments, and unique value Use LinkedIn features to grow your network and more You never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!