Nonprofit hero : five easy steps to successful board fundraising

Nonprofit hero Five easy steps to successful board fundraising

Valerie M. Jones, 1957-

Book - 2018

"Nonprofit Hero is written by Valerie Jones, who has raised more than $175 million for nonprofits and coached thousands of people to authentically and successfully ask for the causes they care about. Shes addressed more than 50 audiences from Baltimore to Beijing and is one of fewer than 10,000 Certified Fund-Raising Executives (CFREs) worldwide. In addition to running her boutique consulting firm, Valerie M. Jones Associates (VMJA), shes volunteered extensively, serving nonprofits as president, chair, board member, and committee member.Her method works. Trained boards report increased comfort and willingness to ask. Many indicate they are prepared to ask for bigger gifts, can identify more prospective donors, and intend to contact the...se prospects sooner. Her book, Nonprofit Hero, contains stories, tools, and exercises not included in trainings." -- Amazon.com.

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Subjects
Fund raising.
Nonprofit organizations > Finance.
Boards of directors.
Published
Lanham, Maryland : Rowman & Littlefield [2018]
Language
English
Main Author
Valerie M. Jones, 1957- (author)
Physical Description
xix, 165 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
ISBN
9781538115022
  • List of Figures and Tables
  • Acknowledgments
  • Preface
  • 1. Unlock the Secrets of Authentic Asking
  • Trust Your Instincts
  • Harness Your Passion
  • Ensure You're Well Cast
  • Turn Fundraising Upside Down
  • 2. The Five Steps
  • Thank
  • Engage
  • Research
  • Cultivate
  • Ask
  • 3. Do It Your Way: Sixteen Asking Personalities
  • 4. Fund Your Vision
  • Get the Appointment and Get Ready
  • Listen Your Way to Major Gifts
  • Ask as a Team
  • "Help! I Chair the Development Committee!"
  • Goal Setting
  • Plan Your Campaign
  • Get Grants
  • Make Technology Your Friend
  • Get Your Cape On
  • The Fundraiser's Toolkit
  • Notes
  • Index
  • About the Author
Review by Library Journal Review

Jones has crafted a valuable toolkit for individuals serving on volunteer Boards of Directors (BOD) for nonprofit agencies. This work lays out the fundraising strategies Jones has developed, in part based on her interest in Sufi meditation. This may seem disconnected from the world of fundraising but, in fact, spotlights what's most unique and effective about her approach: she believes wholeheartedly in authenticity as a campaign strategy. Because of this, Jones focuses on aligning procedures to BOD members' strengths and gifts. An empowerment-based scheme such as this makes people more comfortable and therefore more successful, she argues, and the templates, exercises, and quizzes in the book make it easy for organizations to move from strategy to action. At times, Jones includes a little too much anecdata, and some chapters have enough material as to overwhelm a small BOD or individuals new to the process. However, it's easy to search through the book to find useful tools and tailor or scale them based on specific needs. VERDICT A simple yet fresh approach to fundraising.-Emily Bowles, Univ. of Wisconsin, Madison © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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