The 1-page marketing plan : get new customers, make more money, and stand out from the crowd

The 1-page marketing plan Get new customers, make more money, and stand out from the crowd

Allan Dib

Book - 2018

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the e...asiest and fastest way to create a marketing plan that will propel your business growth.

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Subjects
Marketing > Management.
Small business marketing.
Published
Miami, FL : Successwise [2018]
Language
English
Main Author
Allan Dib (author)
Item Description
Previously published ©2016.
Physical Description
228 pages : illustrations ; 23 cm
ISBN
9781989025017
  • Acknowledgments
  • Introduction
  • Act 1. The "Before" Phase
  • Chapter 1. Selecting Your Target Market
  • Chapter 2. Crafting Your Message
  • Chapter 3. Reaching Prospects with Advertising Media
  • Act II. The "During" Phase
  • Chapter 4. Capturing Leads
  • Chapter 5. Nurturing Leads
  • Chapter 6. Sales Conversion
  • Act III. The "After" Phase
  • Chapter 7. Delivering a World-Class Experience
  • Chapter 8. Increasing Customer Lifetime Value
  • Chapter 9. Orchestrating and Stimulating Referrals
  • Conclusion
  • About The Author

From the Introduction: What's This All About? If I had to summarize the essence of this book in one sentence it would be, "the fastest path to the money." I've purposely put this as early as humanly possible in the book because I don't want to waste your time. I know for a certainty that this opening sentence will be off-putting to a large number of people and frankly I'd much prefer they read someone else's business book full of ear-tickling clichés like "follow your passion," "work hard," "hire the right people," blah blah blah. If that's what you're after, then search Amazon. There'll be a gazillion business books there for you on all these airy-fairy concepts and much more, mostly written by professional authors and researchers who've never actually built a high-growth business. This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success. Excerpted from The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd by Allan Dib All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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