The alter ego effect The power of secret identities to transform your life

Todd Herman

Book - 2019

Shows how to tap into the human imagination to unleash new versions of ourselves. Presents stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to unleash the Heroic Self already nested in each of us.

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Subjects
Genres
Self-help publications
Published
New York, NY : Harper Business, an imprint of HarperCollinsPublishers [2019]
Language
English
Main Author
Todd Herman (author)
Edition
First edition
Physical Description
x, 252 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references (pages 237-240) and index.
ISBN
9780062838636
  • Preface: Before You Enter: A Note from the Author
  • Chapter 1. What's Your Phone Booth Moment?
  • Chapter 2. The Origin of Alter Egos
  • Chapter 3. The Power of the Alter Ego Effect
  • Chapter 4. Your Ordinary World
  • Chapter 5. Finding Your Moments of Impact
  • Chapter 6. The Hidden Forces of the Enemy
  • Chapter 7. Pulling the Enemy from the Shadows
  • Chapter 8. The Power of Your Story
  • Chapter 9. Choosing Your Extraordinary World
  • Chapter 10. The Power of a Mission
  • Chapter 11. Defining Your Superpowers and Crafting the Name
  • Chapter 12. Breathing Life into Your Alter Ego
  • Chapter 13. The Heroic Origin Story
  • Chapter 14. Activating Your Alter Ego with a Totem or Artifact
  • Chapter 15. Tests, Trials, and Delivering the Ground Punch
  • Chapter 16. Mindsets, Missions, Quests, and Adventures
  • Acknowledgments
  • Notes
  • Index
Review by Booklist Review

Have you ever thought that life would be a whole lot easier if you could just be someone else for a while? You are not alone. Herman, a life coach to professional athletes and business leaders around the world, explains how to develop an alter ego, a personality you can put on and shed at will, all to help you channel the energy necessary to win the game, land a major deal, excel at a new hobby, or be the parent you always knew you could be. In short, easily digestible chapters, Herman lays out the steps for creating an individualized alter ego mind-set and peppers them with real-life examples from his coaching business. From identifying the characteristics you want your alter ego to possess, eliminating the attitudes that hold you back, all the way to handpicking a small object to act as an on-off switch for inhabiting your alter ego personality, Herman helps readers figure out who they must be to achieve the success they want.--Sarah Steers Copyright 2019 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.