Review by New York Times Review
what began as a vague apprehension - unease over the amount of time we spend on our devices, a sense that our children are growing up distracted - has, since the presidential election of 2016, transformed into something like outright panic. Pundits and politicians debate the perils of social media; technology is vilified as an instigator of our social ills, rather than a symptom. Something about our digital life seems to inspire extremes: all that early enthusiasm, the utopian fervor over the internet, now collapsed into fear and recriminations. "Bitwise: A Life in Code," David Auerbach's thoughtful meditation on technology and its place in society, is a welcome effort to reclaim the middle ground. Auerbach, a former professional programmer, now a journalist and writer, is "cautiously positive toward technology." He recognizes the very real damage it is causing to our political, cultural and emotional lives. But he also loves computers and data, and is adept at conveying the awe that technology can summon, the bracing sense of discovery that Arthur C. Clarke memorably compared to touching magic. "Much joy and satisfaction can be found in chasing after the secrets and puzzles of the world," Auerbach writes. "I felt that joy first with computers." The book is a hybrid of memoir, technical primer and social history. It is perhaps best characterized as a survey not just of technology, but of our recent relationship to technology. Auerbach is in a good position to conduct this survey. He has spent much of his life on the front lines, playing around as a kid with Hirtle graphics, working on Microsoft's Messenger Service after college, and then reveling in Google's oceans of data. (Among his lasting contributions, for which he does not express adequate contrition, is being the first, while at Microsoft, to introduce smiley face emoticons to America.) He writes well about databases and servers, but what's really distinctive about this book is his ability to dissect Joyce and Wittgenstein as easily as C++ code. One of Auerbach's stated goals is to break down barriers, or at least initiate a conversation, between technology and the humanities, two often irreconcilable domains. He suggests that we need to be bitwise (i.e., understand the world through the lens of computers) as well as worldwise. We must "be able to translate our ideas between the two realms." Auerbach's polymathishness is impressive; it can also be overwhelming. This is not a book that wears its knowledge lightly, and the trail is sometimes meandering, littered with digressive pathways and citations. It's hard to pin down a clear line of argument. Still, this doesn't really detract from the overall pleasure of reading. "Bitwise" is best approached as a series of essays and snippets. This is one of those books you dip in and out of, surrendering to what the American travel writer Gretel Ehrlich - in a very different context - has called "ambulation of the mind." It's sometimes hard to remember this, but the internet is young - a mere three decades or so have passed since its mass adoption. Our relationship to technology is still evolving, characterized by inevitable spats and rapprochements. Yet throughout these cycles, we are increasingly intimate, ever more intertwined and interdependent. The danger is that this relationship will, like so much else in our public lives, be captured by extremism: that we will be forced to choose camps, that we will divide ourselves into mutually antagonistic factions of technology lovers and technology haters. We need guides on this journey - judicious, balanced and knowledgeable commentators, like Auerbach. AKASH kapur is the author of "India Becoming: A Portrait of Life in Modern India."
Copyright (c) The New York Times Company [September 16, 2018]
Review by Publisher's Weekly Review
With wit and technical insight, former Microsoft and Google engineer Auerbach explains how his knowledge of coding helped form him as a person, at the same time showing how coding has influenced aspects of culture such as personality tests and child-rearing. Auerbach is a natural teacher, translating complex computing concepts into understandable layman's terms. The anecdotes from the engineering front lines are some of the most entertaining sections, especially when he recounts the rivalry between MSN Messenger Service (which he worked on) and AOL Instant Messenger, and considers Google's evolution ("Everything was bigger at Google than it had been at Microsoft"). Connections to specific literary and philosophical works stretch a reader's patience, and lengthy asides into coding parallels in Advanced Dungeons and Dragons and early text-based video games will entertain gamers but require too much explanation for the uninitiated. That said, his observations on child-raising are written with such charm that they'll resonate with readers (he would play "Flight of the Valkyries" when his daughter tried walking because "her struggle and determination reminded me of the triumph I felt on getting a particularly thorny piece of code to work correctly"). The coding details aside, this book is an enjoyable look inside the point where computers and human life join. (Aug.) © Copyright PWxyz, LLC. All rights reserved.
Review by Library Journal Review
Auerbach's first book offers both a fascinating insider view of the early days of -Microsoft and Google and a warning of big tech's desire to hoover any and all data we allow them to consume. As a programmer for Microsoft and Google, the author recounts firsthand experiences of the inner workings of two of today's tech giants. He argues against the computational use of encoding and labeling of data, predicting the taxonomic labels used to classify personal aspects of information leads to assignments we cannot change. The seemingly innocuous data we share with online platforms we believe to be benevolent may in fact behave in ways hazardous to the world as we know it. Auerbach argues convincingly that systems that record and analyze our data have the potential to shape our online and offline experiences, yet he writes too many tangents offering perspectives on gaming, nerd culture, and parenting. VERDICT A critical warning from a programming expert on computation's ability to shape our lives. Readers of first-person accounts of tech's coming of age will appreciate this insider point of view.-Nancy Marksbury, Keuka Coll., Keuka Park, NY © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Review by Kirkus Book Review
"We don't think right for our world today," writes programmer and technology writer Auerbachand putting computers to work solving that fundamental problem is not a panacea.Computers are tools, and while they may one day outthink us, inaugurating what futurists call the singularity, they're still tools that can reinforce our human limitations even as they help us to work around them: "if we feed them our prejudices, computers will happily recite those prejudices back to us in quantitative and seemingly objective form," even making our prejudices seem rational. An early employee at both Microsoft and Google, Auerbach is the rare engineer who is also conversant with literature and philosophy, both of which he brings to bear on interpreting his experiences as a builder of these thinking machines and the heuristics and languages that guide them. In that work, design is everything. One of the author's asides, which fuels a central theme, concerns the Diagnostic and Statistical Manual of Mental Disorders, which, several editions on, has mutated from its initial goal of standardizing how psychiatrists diagnose disorders to a complex reference for "physician diagnosis, actuarial insurance practices, longitudinal research studies, drug regulation, and more." Just so, our machines are deficient in many ways, as with Google's effort to scan millions of books into a Library of Babel that is, in fact, a mess, so that the "heaps of code" thus amassed are best used as approximations rather than trustworthy models. In this matter, he adds, "Google is a dumb god." Interestingly, Auerbach brings his discussion to a close by counseling that we not worry too much about what, say, big technology companies are planning to do with our data. "At companies like Google or Facebook," writes the author, "programmers engage with people's personal information in such a way that they are indifferent to its implications." That should make the techno-anxious feel a little betteruntil the machines think better and take over.An eye-opening look at computer technology and its discontents and limitations. Copyright Kirkus Reviews, used with permission.
Copyright (c) Kirkus Reviews, used with permission.