Brand now : how to stand out in a crowded, distracted world

Brand now How to stand out in a crowded, distracted world

Nick Westergaard

Book - 2018

With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding.

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Location Call Number   Status
2nd Floor 658.827/Westergaard Due Jul 26, 2024
Subjects
Branding (Marketing)
Published
New York : AMACOM [2018]
Language
English
Main Author
Nick Westergaard (author)
Physical Description
xx, 204 pages : illustrations ; 22 cm
Bibliography
Includes bibliographical references and index.
ISBN
9780814439227
  • Introduction
  • Part I. The Brand Now Dynamics
  • 1. Meaning
  • 2. Structure
  • 3. Story
  • 4. Content
  • 5. Community
  • 6. Clarity
  • 7. Experience
  • Part II. The Brand Now Toolbox
  • Welcome to the Brand Now Toolbox!
  • Summary
  • Humor: The Bonus Dynamic
  • Brand Now for B2B Brands
  • Brand Now for Small Business Brands
  • Brand Now for Personal Brands
  • Brand Now for Political Brands
  • Brand Now Naming
  • Brand Now Crisis Communication
  • Touchpoint Checklist
  • Touchpoint Map
  • Appendix
  • Discussion Group Questions
  • Further Reading and Resources
  • Acknowledgments
  • Notes
  • Index
  • About the Author

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