LinkedIn for dummies

Joel Elad

Book - 2018

Presents information on effectively using the online business network, describing how to create profiles, request and write recommendations, find a job, market a business, increase sales, and find employees.

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006.754/Elad
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Subjects
Published
Hoboken, New Jersey : John Wiley & Sons, Inc [2018]
Language
English
Main Author
Joel Elad (author)
Edition
5th edition
Item Description
Includes index.
Physical Description
xii, 359 pages : illustrations ; 24 cm
ISBN
9781119469933
  • Introduction
  • About This Book
  • Foolish Assumptions
  • Icons Used in This Book
  • Beyond the Book
  • Where to Go from Here
  • Part 1. Understanding Linkedln Basics
  • Chapter 1. Looking into Linkedln
  • Understanding Your New Contact Management and Networking Toolkit
  • Keeping track of your contacts
  • Understanding the different degrees of network connections
  • Discovering What You Can Do with Linkedln
  • Building your brand and profile
  • Looking for a job now or later
  • Finding out all kinds of valuable information
  • Expanding your network
  • Understanding Linkedln Costs and Benefits
  • Weighing free versus paid accounts
  • Comparing the paid accounts
  • Upgrading to a premium account
  • Navigating Linkedln
  • Touring the top navigation bar
  • Looking at the Settings & Privacy page
  • Chapter 2. Signing Up and Creating Your Account
  • Joining Linkedln
  • Joining with an invitation
  • Joining without an invitation
  • Completing the sign-up process
  • Starting to Build Your Network
  • Chapter 3. Completing Your Profile
  • Adding a Summary and Basic Information
  • Writing your summary first
  • Updating the Summary and basic information sections
  • Completing Contact and Personal Info
  • Adding a Position
  • Reporting Your Education
  • Setting Your Profile URL and Public View
  • Part 2. Finding Others and Getting Connected
  • Chapter 4. Discovering and Building Your Network
  • Searching Your First-Degree Connections
  • Searching the Linkedln Network
  • Starting with basic search options
  • Advanced searching with filters
  • Performing advanced searches
  • Saving searches for future use
  • Chapter 5. Growing Your Network
  • Building a Meaningful Network
  • Importing Contacts into Linkedln
  • Importing a contacts list from your email system
  • Checking for members
  • Finding classmates
  • Using the People You May Know feature
  • Browsing your connections' networks
  • Sending Connection Requests
  • Sending requests to existing members
  • Understanding why you shouldn't use canned invitations
  • Sending requests to nonmembers
  • Communicating the value of joining Linkedln
  • Removing people from your network
  • Accepting (or Gracefully Declining) Invitations
  • Chapter 6. Managing Messages and InMail
  • Using InMail versus Using Linkedln Messages
  • Understanding Linkedln messages
  • Understanding your inbox
  • Getting to know InMail
  • Sending InMail
  • Managing Invitations
  • Tracking sent invitations
  • Tracking received invitations
  • Setting Up an Introduction
  • Planning your approach to each person
  • Sending an introduction request message
  • Managing Introduction Requests
  • Accepting requests and forwarding the introduction
  • Gracefully declining requests
  • Chapter 7. Interacting with and Endorsing Your Network
  • Interacting with Your Network
  • Creating a status update to stay connected
  • Interacting with status updates
  • Giving and Receiving Endorsements on Linkedln
  • Endorsing someone on Linkedln
  • Accepting endorsements on Linkedln
  • Managing your skills and endorsements
  • Part 3. Growing and Managing Your Network
  • Chapter 8. Understanding Your News Feed
  • Understanding the News Feed
  • Configuring Your News Feed
  • Setting Up Digest Notifications
  • Writing an Article on Linkedln
  • Managing Post Interactions
  • Chapter 9. Exploring The Power Of Recommendations
  • Understanding Recommendations
  • Writing Recommendations
  • Choose wisely, grasshopper. Deciding whom to recommend
  • Look right here: Making your recommendation stand out
  • Creating a recommendation
  • Requesting Recommendations
  • Choosing whom to ask
  • Creating a polite recommendation request
  • Gracefully Declining a Recommendation (or a Request for One)
  • Managing Recommendations
  • Editing or removing recommendations you've made
  • Handling new recommendations you've received
  • Removing or requesting to revise a recommendation
  • Chapter 10. Accessing Linkedln with a Mobile Device
  • Surveying the Different Linkedln Apps
  • Installinga Linkedln Mobile App
  • Breaking Down the Sections of the Linkedln Mobile App
  • Connecting Your App Usage with Website Usage
  • Chapter 11. Configuring Settings Like a Pro
  • Using the Settings & Privacy Page as a Command Console
  • Starting with Basic Account Changes
  • Controlling Privacy Settings
  • Finalizing Your Linkedln Communications Settings
  • Chapter 12. Using Linkedln with Your Internet Activities
  • Exporting Linkedln Contacts to Your Email Application
  • Creating your contacts export file in Linkedln
  • Exporting contacts to Outlook
  • Exporting contacts to Outlook Express
  • Exporting contacts to Yahoo! Mail
  • Exporting connections to Mac OS X Contacts book
  • Exporting Your Profile and Badge
  • Exporting your profile to a PDF file
  • Creating a public profile badge for other websites
  • Part 4. Finding Employees, Jobs, and Companies
  • Chapter 13. Finding Employees
  • Managing Your Job Listings
  • Postinga job listing
  • Advertising your job listing to your network
  • Reviewing applicants
  • Screening Candidates with Linkedln
  • Using Strategies to Find Active or Passive Job Seekers
  • Chapter 14. Finding a Job
  • Searching for an Open Position
  • Tuning Up Your Profile and Network to Make a Good Impression
  • Preparing Your Profile and Account Settings for Job Searches
  • Checking your profile's visibility
  • Optimizing your profile
  • Involving Linkedln in Job Search Strategies
  • Leveraging connections
  • Finding people with the same or similar job
  • Taking advantage of your alma mater
  • Finding target company referrals
  • Chapter 15. Following Companies
  • Searching for Companies
  • Putting Your Company on Linkedln
  • Requirements for a Company page
  • Adding a Company page to Linkedln
  • Part 5. Using Linkedln for Everyday Business
  • Chapter 16. Getting Connected with Groups
  • Reaping the Benefits of Groups
  • Understanding the Two Types of Groups
  • Joining a Group
  • Starting and participating in group discussions
  • Viewing a group's membership list
  • Creating a Group
  • Setting Up the Group and Inviting Members
  • Building and managing your member list
  • Crafting your invitation email
  • Approving members to your group
  • Chapter 17. Implementing Sales and Marketing Techniques
  • Marketing Yourself through Linkedln
  • Optimizing your profile
  • Marketing yourself to your network
  • Marketing Your Business through Linkedln
  • Using online marketing tactics with Linkedln
  • Mining for Clients
  • Generating leads with the Advanced People search
  • Finding the decision-maker
  • Closing the Deal
  • Preparing for the client meeting
  • Reporting a positive sale
  • Chapter 18. Using Linkedln Ads
  • Understanding Linkedln Ads
  • Finding Out about Filtering Options
  • Creating an Ad Campaign
  • Managing Your Ad Campaign
  • Chapter 19. Discovering Creative Uses of Linkedln
  • Mashing Linkedln with Other Services
  • Linkedln and Google Alerts
  • Linkedln Archives and Data Syncing
  • Linkedln and Evernote work together
  • Building Your Focus Group
  • Using Location-Based Linkedln Ideas
  • Building your network before moving to a new city
  • Arranging face-to-face meetings when traveling
  • Networking with Linkedln ... in person!
  • Part 6. The Part of Tens
  • Chapter 20. Ten Linkedln Do's and Don'ts
  • Do Keep Your Profile Complete and Current
  • Don't Use Canned Invitations
  • Don't Expect Everyone to Network as You Do
  • Do Your Homework
  • Do Give Linkedln Messages Equal Importance
  • Don't Spam
  • Do Make New Connections
  • Do Cross-Promote
  • Do Add Value to the Process
  • Don't Confuse Quantity with Quality
  • Chapter 21. Ten Linkedln Resources
  • The Official Linkedln Blog
  • Linkedln Instagram
  • Linkedln Marketing Solutions
  • Linkedln YouTube Channel
  • Linked Intelligence
  • Linkedln Speaker Series Podcast
  • Linkedln Plugins
  • Social Media Examiner
  • Evernote
  • Buffer
  • Index