LinkedIn for dummies
Book - 2018
Presents information on effectively using the online business network, describing how to create profiles, request and write recommendations, find a job, market a business, increase sales, and find employees.
Saved in:
- Subjects
- Published
-
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2018]
- Language
- English
- Main Author
- Edition
- 5th edition
- Item Description
- Includes index.
- Physical Description
- xii, 359 pages : illustrations ; 24 cm
- ISBN
- 9781119469933
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1. Understanding Linkedln Basics
- Chapter 1. Looking into Linkedln
- Understanding Your New Contact Management and Networking Toolkit
- Keeping track of your contacts
- Understanding the different degrees of network connections
- Discovering What You Can Do with Linkedln
- Building your brand and profile
- Looking for a job now or later
- Finding out all kinds of valuable information
- Expanding your network
- Understanding Linkedln Costs and Benefits
- Weighing free versus paid accounts
- Comparing the paid accounts
- Upgrading to a premium account
- Navigating Linkedln
- Touring the top navigation bar
- Looking at the Settings & Privacy page
- Chapter 2. Signing Up and Creating Your Account
- Joining Linkedln
- Joining with an invitation
- Joining without an invitation
- Completing the sign-up process
- Starting to Build Your Network
- Chapter 3. Completing Your Profile
- Adding a Summary and Basic Information
- Writing your summary first
- Updating the Summary and basic information sections
- Completing Contact and Personal Info
- Adding a Position
- Reporting Your Education
- Setting Your Profile URL and Public View
- Part 2. Finding Others and Getting Connected
- Chapter 4. Discovering and Building Your Network
- Searching Your First-Degree Connections
- Searching the Linkedln Network
- Starting with basic search options
- Advanced searching with filters
- Performing advanced searches
- Saving searches for future use
- Chapter 5. Growing Your Network
- Building a Meaningful Network
- Importing Contacts into Linkedln
- Importing a contacts list from your email system
- Checking for members
- Finding classmates
- Using the People You May Know feature
- Browsing your connections' networks
- Sending Connection Requests
- Sending requests to existing members
- Understanding why you shouldn't use canned invitations
- Sending requests to nonmembers
- Communicating the value of joining Linkedln
- Removing people from your network
- Accepting (or Gracefully Declining) Invitations
- Chapter 6. Managing Messages and InMail
- Using InMail versus Using Linkedln Messages
- Understanding Linkedln messages
- Understanding your inbox
- Getting to know InMail
- Sending InMail
- Managing Invitations
- Tracking sent invitations
- Tracking received invitations
- Setting Up an Introduction
- Planning your approach to each person
- Sending an introduction request message
- Managing Introduction Requests
- Accepting requests and forwarding the introduction
- Gracefully declining requests
- Chapter 7. Interacting with and Endorsing Your Network
- Interacting with Your Network
- Creating a status update to stay connected
- Interacting with status updates
- Giving and Receiving Endorsements on Linkedln
- Endorsing someone on Linkedln
- Accepting endorsements on Linkedln
- Managing your skills and endorsements
- Part 3. Growing and Managing Your Network
- Chapter 8. Understanding Your News Feed
- Understanding the News Feed
- Configuring Your News Feed
- Setting Up Digest Notifications
- Writing an Article on Linkedln
- Managing Post Interactions
- Chapter 9. Exploring The Power Of Recommendations
- Understanding Recommendations
- Writing Recommendations
- Choose wisely, grasshopper. Deciding whom to recommend
- Look right here: Making your recommendation stand out
- Creating a recommendation
- Requesting Recommendations
- Choosing whom to ask
- Creating a polite recommendation request
- Gracefully Declining a Recommendation (or a Request for One)
- Managing Recommendations
- Editing or removing recommendations you've made
- Handling new recommendations you've received
- Removing or requesting to revise a recommendation
- Chapter 10. Accessing Linkedln with a Mobile Device
- Surveying the Different Linkedln Apps
- Installinga Linkedln Mobile App
- Breaking Down the Sections of the Linkedln Mobile App
- Connecting Your App Usage with Website Usage
- Chapter 11. Configuring Settings Like a Pro
- Using the Settings & Privacy Page as a Command Console
- Starting with Basic Account Changes
- Controlling Privacy Settings
- Finalizing Your Linkedln Communications Settings
- Chapter 12. Using Linkedln with Your Internet Activities
- Exporting Linkedln Contacts to Your Email Application
- Creating your contacts export file in Linkedln
- Exporting contacts to Outlook
- Exporting contacts to Outlook Express
- Exporting contacts to Yahoo! Mail
- Exporting connections to Mac OS X Contacts book
- Exporting Your Profile and Badge
- Exporting your profile to a PDF file
- Creating a public profile badge for other websites
- Part 4. Finding Employees, Jobs, and Companies
- Chapter 13. Finding Employees
- Managing Your Job Listings
- Postinga job listing
- Advertising your job listing to your network
- Reviewing applicants
- Screening Candidates with Linkedln
- Using Strategies to Find Active or Passive Job Seekers
- Chapter 14. Finding a Job
- Searching for an Open Position
- Tuning Up Your Profile and Network to Make a Good Impression
- Preparing Your Profile and Account Settings for Job Searches
- Checking your profile's visibility
- Optimizing your profile
- Involving Linkedln in Job Search Strategies
- Leveraging connections
- Finding people with the same or similar job
- Taking advantage of your alma mater
- Finding target company referrals
- Chapter 15. Following Companies
- Searching for Companies
- Putting Your Company on Linkedln
- Requirements for a Company page
- Adding a Company page to Linkedln
- Part 5. Using Linkedln for Everyday Business
- Chapter 16. Getting Connected with Groups
- Reaping the Benefits of Groups
- Understanding the Two Types of Groups
- Joining a Group
- Starting and participating in group discussions
- Viewing a group's membership list
- Creating a Group
- Setting Up the Group and Inviting Members
- Building and managing your member list
- Crafting your invitation email
- Approving members to your group
- Chapter 17. Implementing Sales and Marketing Techniques
- Marketing Yourself through Linkedln
- Optimizing your profile
- Marketing yourself to your network
- Marketing Your Business through Linkedln
- Using online marketing tactics with Linkedln
- Mining for Clients
- Generating leads with the Advanced People search
- Finding the decision-maker
- Closing the Deal
- Preparing for the client meeting
- Reporting a positive sale
- Chapter 18. Using Linkedln Ads
- Understanding Linkedln Ads
- Finding Out about Filtering Options
- Creating an Ad Campaign
- Managing Your Ad Campaign
- Chapter 19. Discovering Creative Uses of Linkedln
- Mashing Linkedln with Other Services
- Linkedln and Google Alerts
- Linkedln Archives and Data Syncing
- Linkedln and Evernote work together
- Building Your Focus Group
- Using Location-Based Linkedln Ideas
- Building your network before moving to a new city
- Arranging face-to-face meetings when traveling
- Networking with Linkedln ... in person!
- Part 6. The Part of Tens
- Chapter 20. Ten Linkedln Do's and Don'ts
- Do Keep Your Profile Complete and Current
- Don't Use Canned Invitations
- Don't Expect Everyone to Network as You Do
- Do Your Homework
- Do Give Linkedln Messages Equal Importance
- Don't Spam
- Do Make New Connections
- Do Cross-Promote
- Do Add Value to the Process
- Don't Confuse Quantity with Quality
- Chapter 21. Ten Linkedln Resources
- The Official Linkedln Blog
- Linkedln Instagram
- Linkedln Marketing Solutions
- Linkedln YouTube Channel
- Linked Intelligence
- Linkedln Speaker Series Podcast
- Linkedln Plugins
- Social Media Examiner
- Evernote
- Buffer
- Index