Black fortunes The story of the first six African Americans who escaped slavery and became millionaires

Shomari Wills

Book - 2018

The astonishing untold history of America's first black millionaires--former slaves who endured incredible challenges to amass and maintain their wealth for a century, from the Jacksonian period to the Roaring Twenties--self-made entrepreneurs whose unknown success mirrored that of American business heroes such as Henry Ford, John D. Rockefeller, and Thomas Edison. While Oprah Winfrey, Jay-Z, Beyonce, Michael Jordan, and Will Smith are among the estimated 35,000 black millionaires in the nation today, these famous celebrities were not the first blacks to reach the storied one percent. Between the years of 1830 and 1927, as the last generation of blacks born into slavery was reaching maturity, a small group of smart, tenacious, and dari...ng men and women broke new ground to attain the highest levels of financial success. Black Fortunes is an intriguing look at these remarkable individuals, including Napoleon Bonaparte Drew, author Shomari Wills' great-great-great-grandfather, the first black man in Powhatan County (contemporary Richmond) to own property in post-Civil War Virginia. His achievements were matched by five other unknown black entrepreneurs including: Mary Ellen Pleasant, who used her Gold Rush wealth to further the cause of abolitionist John Brown; Robert Reed Church, who became the largest landowner in Tennessee; Hannah Elias, the mistress of a New York City millionaire, who used the land her lover gave her to build an empire in Harlem; Orphan and self-taught chemist Annie Turnbo-Malone, who developed the first national brand of hair care products; Madam C.J Walker, Turnbo-Malone's employee who would earn the nickname America's "first female black millionaire;" Mississippi school teacher O.W. Gurley, who developed a piece of Tulsa, Oklahoma, into a "town" for wealthy black professionals and craftsmen" that would become known as "the Black Wall Street." A fresh, little-known chapter in the nation's story. A blend of Hidden Figures, Titan, and The Tycoons?Black Fortunes illuminates the birth of the black business titan and the emergence of the black marketplace in America as never before--Publisher's description.

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Subjects
Genres
Biographies
Case studies
History
Published
New York, NY : Amistad, an imprint of HarperCollins Publishers [2018]
Language
English
Main Author
Shomari Wills (author)
Edition
First edition
Physical Description
xv, 300 pages, 8 unnumbered pages of plates : illustrations, portraits ; 22 cm
Bibliography
Includes bibliographical references (pages [273]-285) and index (pages [287]-300).
ISBN
9780062437594
9780062437600
  • Introduction
  • Prologue: The First Black Millionaire
  • 1. Abolitionism and Capitalism
  • 2. King Cotton's Bastard
  • 3. Funding the Insurrection
  • 4. Robert Reed Church and the Civil War
  • 5. The Near Lynching of a Millionaire
  • 6. Forty Acres Deferred
  • 7. Bob Church Versus Jim Crow
  • 8. Mother of Civil Rights in California
  • 9. Saint or Sinner?
  • 10. Building the Promised Land in Oklahoma
  • 11. Founding the Black Hair Industry
  • 12. Black Cleopatra
  • 13. Last Days of Mary Ellen Pleasant
  • 14. The Most Powerful Black Man Alive
  • 15. "Black Wall Street" Rises
  • 16. Battle for Hair Supremacy
  • 17. The Trials of Hannah Elias
  • 18. Black Millionaire Legacy
  • 19. End of the Promise
  • 20. Paris by Way of Harlem
  • Epilogue
  • Acknowledgments
  • Source Notes
  • Index
Review by Booklist Review

The title of journalist Wills' first book might raise expectations for a feel-good story in the rags-to-riches tradition, and, indeed, he explicitly positions his book as a corrective to cultural assumptions about black economic impoverishment by focusing on how once-enslaved African Americans amassed wealth between 1840 and the early 1920s. But their fascinating stories cannot be told without addressing the dire obstacles posed by slavery and white supremacy, making this a history, as well, of the complexity and injustice of American race relations. In this context, Wills argues that the ambitions and achievements of these intrepid individuals were radical acts. Emphasizing the diversity of the black American experience, he recounts the lives of six remarkable men and women from around the country, including chemist and hair-care innovator Annie Turnbo Malone and her megasuccessful employee Madame C. J. Walker, gold-rush millionaire Mary Ellen Pleasant, and Oklahoma teacher-turned-developer O.W. Gurley. Wills' storytelling is infectious, his subjects are irresistible, and his broad coverage invites readers to venture further into the events and historical context he so vividly introduces.--Jorgensen, Sara Copyright 2018 Booklist

From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Publisher's Weekly Review

Wills, a former contributor to Good Morning America, chronicles the incredible stories of six self-made African-American millionaires who amassed great wealth in the decades after Lincoln's emancipation proclamation. Hannah Elias (1865-1903) was given land by her millionaire lover and used her money to help African-Americans move into Harlem; schoolteacher O.W. Gurley (1868-1921) developed his land in Oklahoma into an all-black commerce district known as Black Wall Street; and Robert Reed Church (1839-1912) purchased properties in Memphis, which he transformed into the black music enclave that became Memphis's famed Beale Street. Mary Ellen Pleasant (1814-1904) profited from the Gold Rush and used her wealth to fund abolitionist causes, including John Brown's Harpers Ferry raid. Annie Minerva Turnbo (1877-1957), a self-taught chemist from Peoria, Illinois, built the first black hair care empire, only to be outdone by her former pupil, Madam C.J. Walker (1867-1919). Willis unearths these figures from obscurity using fluid prose and juicy detail (Elias had a "round face with a flat nose and big brown eyes with heavy eyelids. One of the girls who worked with Elias summed her up this way: 'she exhibited a peculiar influence over white men'"). This highly readable group biography illustrates the ways those early millionaires "survived assassination attempts, lynchings, frivolous lawsuits, and criminal cases" and, in doing so, paved the way for Oprah, Beyoncé, and Jay-Z. (Jan.) © Copyright PWxyz, LLC. All rights reserved.


Review by Library Journal Review

Journalist Wills posits that the stories he chronicles in this volume are a neglected part of American history. In particular, he focuses on the creation of black wealth to "disrupt stereotypes of black economic impotence," illuminating the lives of six black Americans, their lives spanning the 19th and 20th centuries, who rose from poverty to become millionaires. These entrepreneurs include Mary Ellen Pleasant, who made a fortune in Gold Rush California and helped finance John Brown's attempts to end slavery; -Hannah Elias, who invested in property in Harlem, NY; Annie Malone and Madam C.J. Walker, who developed cosmetics and hair care products for black women; O.W. Gurley, who developed a section of Tulsa, OK, that became known as "Black Wall Street"; and Tennessee landowner Robert Reed Church. Wills's work relies on extensive archival research, including newspapers and oral histories. VERDICT Libraries with large biography and history collections will want to add this book to their shelves. Written in a straightforward style, without detailed historical context or citations, it will appeal to general readers.-Patricia Ann -Owens, formerly at Illinois Eastern Community Coll., Mt. -Carmel © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.