Your successful farm business Production, profit, pleasure

Joel Salatin

Book - 2017

Twenty years ago Joel Salatin wrote You Can Farm, which has launched thousands of farm entrepreneurs around the world. With another 20 years of experience under his belt, bringing him to the half-century mark as a full-time farmer, he decided to build on that foundation with a sequel, a graduate level curriculum. Everyone who reads and enjoys that previous work will benefit from this additional information. In those 20 years, Polyface Farm progressed from a small family operation to a 20-person, 6,000-customer, 50-restaurant business, all without sales targets, government grants, or an off-farm nest egg. As a germination tray for new farmers ready to take over the 50 percent of America's agricultural equity that will become available... over the next two decades, Polyface Farm in Virginia's Shenandoah Valley stands as a beacon of hope in a food and farming system floundering in dysfunction: toxicity, pathogenicity, nutrient deficiency, bankruptcy, geezers, and erosion. Speaking into that fear and confusion, Salatin offers a pathway to success, with production, profit, and pleasure thrown in for good measure.--COVER.

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Subjects
Published
Swoope, Virginia : Polyface Inc 2017.
Language
English
Main Author
Joel Salatin (author)
Edition
First edition
Item Description
Includes index.
Physical Description
xvii, 316 pages : color illustrations ; 22 cm
ISBN
9780963810984
  • Acknowledgments
  • Foreword
  • Introduction
  • Chapter 1. Working Landscapes
  • Domicile
  • Access
  • Fences
  • Water
  • Buildings
  • Vegetation cutting
  • Chapter 2. Eclectic Awareness
  • The local daily newspaper
  • Tribal magazines
  • Books
  • The opposition
  • Chapter 3. Live Frugally
  • Chapter 4. Can Do Entrepreneurial Spirit
  • The Fears: Knowledge
  • Acquiring land
  • Finances
  • Labor
  • Marketing
  • Business
  • Optimism
  • Chapter 5. Assemble a Team
  • Starter vs. finisher
  • Messy vs. cleany
  • Spender vs. saver
  • Introvert vs. extrovert
  • Team Development: Micromanagement
  • Team Development: Working hard vs. free time
  • Chapter 6. Direct Marketing - Why
  • Self promoting
  • Emotionally vested
  • Hard work
  • Peer dependency
  • Community economy
  • Attracts the best and brightest
  • Customers will move with you
  • Emotional support
  • Polyface in Photos
  • Chapter 7. Direct Marketing - Where
  • Big supermarkets
  • Small independent grocers/supermarkets
  • Food co-op
  • Farmer's markets
  • Electronic aggregators
  • Restaurants
  • Community Supported Agriculture (CSA)
  • On-farm sales/store
  • Metropolitan Buying Club (MBC)
  • Food trucks, kitchens
  • Chapter 8. Direct Marketing - How
  • Diversified portfolio
  • Differentiation
  • Customer friendly
  • Delivery is a separate business
  • Everyone food
  • Find your fit
  • Cash flow
  • Gateway products
  • Chapter 9. Gross Margin Analysis
  • Chapter 10. Multi-Enterprise
  • Chapter 11. Stay Nimble
  • Mobile farms
  • Modular
  • Management intensive
  • Chapter 12. Time & Motion Studies
  • Set benchmarks
  • Go loaded and come loaded
  • Make lists
  • Chapter 13. Getting Started (or Starting Over)
  • Mid-lifers
  • Young professionals
  • Youth and 20 somethings
  • Chapter 14. Distractions
  • Bank barns
  • Horse
  • Off-farm recreation
  • Heritage genetics
  • Certifications
  • Government agencies
  • Social media
  • Unscheduled visitors
  • Failure to cull
  • PVC construction
  • Cheap infrastructure
  • Chapter 15. New Opportunities
  • Agri-tourism
  • Edu-tainment
  • Urban custom farmers
  • Agri-community
  • Therapy farms
  • Elder-care farms
  • Farm schools
  • Camp farms
  • Summary
  • Index